ALICIA KEYS & AMAZON ALEXA PARTNER FOR KEYS SOULCARE, A GROUNDBREAKING BEAUTY INDUSTRY COLLAB
Alicia Keys joins forces with Amazon Alexa to bring Keys Soulcare’s holistic beauty and wellness rituals to Echo customers in an immersive, first-of-its-kind experience.
Keys Soulcare, the holistic beauty and skincare brand co-founded by Alicia Keys and e.l.f. Beauty, is breaking new ground in the beauty industry by teaming up with Amazon Alexa. The custom Keys Soulcare Alexa theme offers Echo users a soulful twist on their daily interactions with Alexa, inviting them to embrace Keys Soulcare’s philosophy of holistic self-care. Customers can enable the theme on their Echo devices by saying, “Alexa, enable the Keys Soulcare theme.”
Once activated, Alexa customers will experience Alicia Keys’ inspiring words, music, and beauty tips. The Grammy and Tony-award winning artist and entrepreneur narrates the journey, sharing insights into Keys Soulcare’s derm-developed product line, which emphasizes wellness as integral to beauty that radiates from within.
Our Alexa experience brings Keys Soulcare’s philosophy into daily life, empowering users to create nurturing beauty rituals,” said Alicia Keys. “This unique collaboration allows us to connect with Alexa users in a meaningful way, fostering self-care and fun.
Keys Soulcare invites users to explore a beauty philosophy that harmonizes skin and soul, promoting inner radiance. The brand’s offerings include skincare, body care, and lifestyle products designed to elevate daily routines into empowering Soulcare rituals. Through lively interactions between two iconic voices on Echo devices, this collaboration marks a groundbreaking moment in beauty and self-care empowerment.
Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare, commented, Alicia’s voice embodies life, light, and energy. We are excited to pioneer this unique beauty experience with Alexa, creating authentic connections with the community.
Start your day with empowering affirmations from Alicia Keys herself, courtesy of Alexa. Enable the Keys Soulcare theme to receive daily reminders of your power and permission to nurture your soul. This interactive experience seamlessly integrates into Alexa users’ lives, offering personalized inspiration, education, and uplifting content:
- Uplifting Affirmations: Ask Alexa for affirmations like, “I am good to myself” or “I embrace change,” echoing Alicia’s personal soulcare rituals.
- Soulcare Beauty & Skincare Tips: Receive insider tips from Alicia on nurturing skin and soul, transforming routines into empowering rituals.
- Skincare Ritual Finder Quiz: Personalize your soulcare with a quiz to discover the perfect skincare ritual.
- Ask Alexa! Engage with Alexa for a range of soulcare needs, from setting yoga alarms to shopping for Keys Soulcare products.
For more details and to embark on your soulcare journey, enable the Keys Soulcare theme on your Amazon Alexa device starting today through the end of August. To turn off the feature, simply say, “Alexa, turn off the Keys Soulcare theme.
