Algolia Handles 29 Billion Cyber Weekend Searches, Up 20% YoY

Algolia Reports 29.5 Billion Search Queries During Cyber Weekend 2024, a 20% YoY Growth

Algolia, the leading AI-driven Search and Discovery solution, announced a 20% year-over-year (YoY) increase in search activity during the Black Friday to Cyber Monday period. This year’s search volume reached an impressive 29.5 billion queries, up from 24.5 billion in 2023.

Record-Breaking Traffic and Peak Performance

Retailers launching early seasonal promotions a week before Black Friday drove unprecedented search activity. On Thursday, November 21, Algolia’s platform peaked at 185,000 queries per second (QPS), marking an 80% YoY increase and significantly surpassing Black Friday’s 102,000 QPS. Despite the surges, Algolia maintained 99.999% availability, ensuring a seamless shopping experience.

Trends in Shopping Categories

Consumer interest in specific categories revealed stark contrasts:

  • Luxury goods: +257% YoY
  • Pet foods and accessories: +468% YoY
  • Food and beverage: +41% YoY
    Conversely, the gaming sector saw a 52% drop, and health and wellness declined by 12%.

The Role of Search in Retail Success

Bernadette Nixon, CEO of Algolia, emphasized the importance of search in driving engagement and sales during peak periods:

“Search is the gateway for customers to connect with retailers. Delivering accurate, personalized results ensures shoppers find what they need, fostering satisfaction and loyalty.”

Algolia’s AI-driven search not only delivers blazing-fast results but also enhances relevance, surfacing products tailored to customers’ needs. By doing so, it increases conversions, average order values, and overall revenue.

Changing Consumer Behaviors

While search activity hit record highs, broader economic factors influenced shopping behavior:

  • Inflation concerns: 61% of U.S. adults expressed worry.
  • Shortened shopping window: 22% found it stressful.
  • Supply chain issues: 21% cited this as a concern, with Millennials reporting higher anxiety.

Nixon highlighted that many shoppers used Cyber Weekend to plan rather than purchase immediately, indicating a delayed wave of holiday shopping closer to Christmas.

Key Takeaways

Algolia empowers retailers to deliver fast, scalable, and relevant search experiences, directly impacting conversions during critical shopping periods. Its innovative solutions enable businesses to adapt to changing consumer behaviors, ensuring long-term success.

For more information on how Algolia supports retailers, visit algolia.com.


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