Adentro and Thanx Forge Strategic Partnership to Transform Restaurant Loyalty Engagement
In a move set to redefine how restaurants engage with their guests and drive loyalty, Adentro, the leading guest marketing solution for the restaurant, food and beverage, hospitality, and retail industries, has announced a strategic partnership with Thanx, the premier loyalty and guest engagement platform for restaurants. This collaboration brings together cutting-edge technology to help restaurants seamlessly capture guest information, convert them into loyal customers, and ultimately drive increased customer lifetime value and same-store revenue growth.
The Need for Enhanced Guest Engagement and Loyalty
In today’s competitive restaurant industry, attracting new guests and converting them into repeat customers remains a significant challenge. Traditional loyalty programs often fail to capture customer data effectively, resulting in lost opportunities for engagement. Many restaurants struggle to bridge the gap between in-store visits and meaningful customer interactions, which can lead to diminished brand loyalty and declining revenue.
The Adentro-Thanx partnership aims to solve this challenge by combining sophisticated customer data collection with seamless loyalty program integration. This synergy enables restaurants to identify guests as they enter physical locations, engage them through personalized marketing efforts, and convert them into long-term customers with a data-driven approach.
How Adentro and Thanx Work Together
Adentro: Seamless Guest Data Collection and Engagement
Adentro provides restaurants with an innovative solution to automatically collect customer data via their in-store Guest Wi-Fi sign-up flow. This process allows restaurants to understand their guests’ behaviors and preferences better while building a robust database of potential loyalty members.
Key benefits of Adentro’s technology include:
- Automated Customer Identification: When guests sign in to Guest Wi-Fi, their information is seamlessly captured, creating a direct channel for future engagement.
- Targeted Marketing Capabilities: Restaurants can send personalized messages, promotions, and reminders to customers based on their visit history and preferences.
- Increased Repeat Visits: With data-driven insights, restaurants can strategically encourage guests to return, boosting customer retention rates and long-term profitability.
Thanx: A Next-Level Loyalty and Engagement Platform
Thanx takes loyalty to the next level with its API-first approach, offering restaurants a seamless and frictionless way to engage with guests. Unlike traditional loyalty providers, Thanx integrates card-linked loyalty programs and provides advanced data analytics that help brands understand customer behavior and create targeted incentives.
Features of Thanx’s loyalty platform include:
- Frictionless Loyalty Enrollment: Customers can join loyalty programs effortlessly with card-linked technology, eliminating the need for physical cards or manual sign-ups.
- Automated Marketing and Guest Segmentation: Thanx enables restaurants to segment their customer base and send personalized promotions to encourage repeat visits.
- Comprehensive Guest Insights: The platform provides deep analytics, allowing restaurant owners to track guest spending, visit frequency, and overall engagement.
- Revenue-Driven Campaigns: With real-time feedback and data integration, restaurants can execute marketing campaigns that drive measurable revenue growth.
The Impact of the Partnership on Restaurant Growth
The integration of Adentro’s guest marketing technology with Thanx’s loyalty platform provides restaurants with an end-to-end marketing solution that effectively captures, engages, and retains customers. The partnership aims to:
- Enhance Customer Acquisition: By seamlessly collecting guest information through Wi-Fi sign-ups, restaurants can expand their customer base and drive loyalty program enrollment.
- Increase Repeat Visits: Restaurants can engage with guests through automated, personalized messaging that encourages them to return more frequently.
- Boost Customer Lifetime Value: By offering targeted promotions and incentives, restaurants can maximize the long-term value of each customer.
- Drive Measurable Revenue Growth: With robust analytics and data-driven decision-making, restaurants can optimize their marketing efforts and increase sales.
Industry Experts Weigh In
The significance of this partnership is underscored by industry leaders who recognize the impact of integrating guest marketing with loyalty programs.
“Our partnership with Thanx marks a significant advancement in restaurant loyalty marketing,” said Nitin Duggal, COO at Adentro. “By blending our strengths, we’re providing restaurants with an integrated end-to-end marketing solution to capture new guest profiles and bring them back for repeat visits with greater velocity to convert them into loyalty members. This results in higher customer lifetime value and measurable sales growth at the cash register for restaurants, cafes, bars, and hospitality businesses.”
Thanx’s Founder & CEO, Zach Goldstein, echoed this sentiment: “Restaurants know their guests are walking through the door, but capturing those visits as actionable data — and turning them into long-term loyalty — has been a major challenge. With Adentro, restaurants can now identify in-store guests effortlessly, and with Thanx, they can drive repeat visits and measurable revenue growth. This partnership gives restaurants a direct, data-driven way to convert first-time visitors into lifelong customers.”
Case Study: Success at Hopdoddy Burger Bar
The effectiveness of the Adentro-Thanx partnership has already been demonstrated at Hopdoddy Burger Bar, a premium burger restaurant chain. By leveraging the combined power of these platforms, Hopdoddy achieved remarkable results within just six months:
- $166,000+ in tracked revenue from targeted campaigns.
- 8.67:1 return on ad spend ($8.67 generated for every $1 spent).
- Added 52,000+ customers to their CRM.
- $2.33 cost-per-conversion, significantly lower than the industry average of $5-$7.
- 1.3 million+ targeted impressions through digital marketing campaigns.
- 7,000+ verified in-store visits generated from paid media campaigns.
Tom Lockwood, Director of Marketing at Hopdoddy, highlighted the impact of the partnership: “Through the Thanx and Adentro partnership, I am not only able to capture meaningful first-party data, but I can seamlessly convert them into loyal/repeat customers to drive further LTV and simultaneously lower my customer acquisition costs.”
Key Benefits of the Partnership for Restaurants
This partnership delivers a range of benefits that can transform how restaurants approach guest engagement and loyalty marketing:
- Effortless Guest Acquisition: Gain valuable customer insights through Guest Wi-Fi sign-ups.
- Seamless Loyalty Integration: Convert in-store guests into loyalty members with minimal friction.
- Personalized Marketing Campaigns: Deliver targeted offers and promotions that resonate with customers.
- Higher Customer Retention Rates: Engage with guests to encourage repeat visits and long-term loyalty.
- Measurable ROI: Track campaign effectiveness and optimize strategies for revenue growth.
The Future of Restaurant Loyalty Marketing
As the restaurant industry continues to evolve, the ability to harness data-driven insights and personalized marketing strategies will become increasingly critical. The Adentro-Thanx partnership represents a significant step forward in helping restaurants navigate this landscape with confidence.
By providing a seamless solution that bridges the gap between in-store visits and digital engagement, this collaboration empowers restaurants to foster deeper customer relationships, increase revenue, and stay ahead of the competition.
For restaurants looking to elevate their guest engagement strategy and drive loyalty like never before, the Adentro-Thanx partnership offers a game-changing solution. Contact Adentro or Thanx today to learn more about how this integrated marketing approach can transform your business.
