For many, KD Mac ‘N Cheese transcends mere sustenance; it’s a cherished ritual, with fans using the same spoon, bowl, and container across generations. Beyond its delicious comfort, the blend of paprika and turmeric in every box imparts a lasting golden hue to kitchenware. Today, KD transforms this subtle tradition into a bold statement. Introducing the KRAFT Dinnerware collection: a new lineup of kitchen essentials pre-tinted to celebrate Canada’s favorite Mac ‘N Cheese’s iconic cheesy golden hue. This limited-edition collection is available nationwide while supplies last.
The KRAFT Dinnerware collection includes a dinner bowl, a snack bowl, and a serving spoon, all featuring a striking golden ombre tint. Developed in collaboration with luxury home decor brand Ann Sandra and home design shop Les Ottomans, this collection is this summer’s must-have tableware. Now, enjoying a comforting bowl of KD is not just a ritual but a stylish affair.
Brian Neumann, Head of Brand Communications for Kraft Heinz Canada, notes, “For many Canadians, the act of preparing KD is a personal ritual that often includes using dedicated dishware. With the KRAFT Dinnerware collection, we celebrate this integral part of the experience, showcasing the golden hue and comforting essence KD has offered fans for over 85 years. It’s a testament to our dedication to quality, with KD’s original blue box crafted without artificial flavors, colors, or preservatives.”
Starting today, KD enthusiasts can purchase the KRAFT Dinnerware collection exclusively on annsandra.com for $30. For more updates, visit KD Canada’s Instagram page @KraftDinnerca.
