ResearchAndMarkets.com has recently published a comprehensive report titled “Europe Online Grocery Market Report 2024-2032,” offering valuable insights into the region’s burgeoning online grocery sector. In 2023, the market size for online groceries in Europe was valued at US$ 151.88 billion, projected to grow significantly to US$ 673.15 billion by 2032, marking a robust CAGR of 17.99% from 2024 to 2032.
As online grocery shopping gains traction, traditional retailers are faced with the challenge of retaining customers by leveraging the unique advantages of physical stores. Providing a compelling customer experience is crucial, transforming stores into hubs where consumers can not only purchase but also enjoy food and beverages.
The adoption of mobile services across Europe has been instrumental in driving this shift, with 86% of the population subscribing to mobile services in 2021, a figure expected to rise further by 2025. Sustainability has also emerged as a key priority among European consumers, with a significant majority indicating a willingness to switch brands or retailers based on sustainability criteria.
The UK stands out as a leader in the online grocery market, with a substantial number of consumers preferring the convenience of digital shopping. Driven by advancements in technology and infrastructure, including robust internet connectivity and user-friendly mobile applications, online grocery shopping in the UK has witnessed accelerated growth, particularly accelerated by safety concerns during the pandemic.
Several European countries have also witnessed rapid adoption of online grocery shopping, with notable increases in internet penetration and e-commerce usage. Countries like Germany, the Netherlands, and Sweden exhibit particularly high rates of internet adoption and online shopping behavior.
Key players in the European online grocery market, including Tesco Plc, Carrefour, and Ocado Group plc, are actively expanding their digital platforms and enhancing customer experiences through innovative technologies and strategic partnerships. Recent developments such as Auchan Retail Poland’s collaboration with Ocado Solutions underscore the industry’s dynamic evolution towards more integrated and efficient online shopping solutions.
The report provides a detailed analysis of market trends, consumer behavior, and competitive landscapes across various product categories such as vegetables, dairy products, snacks, and meat & seafood. It also examines different purchaser types (subscription vs. one-time purchase) and delivery methods (click & collect vs. home delivery) prevalent in the market.
For more detailed insights into the Europe Online Grocery Market Report 2024-2032, visit ResearchAndMarkets.com here.
