impact.com Delivers Record Growth and Accelerates Innovation in 2025, Powering the Future of the Global Partnership Economy
impact.com, the world’s leading commerce partnership marketing platform, announced a year of exceptional growth and innovation in 2025, driven by rapid customer adoption, major product advancements, and expanding global momentum. The company’s performance reflects a broader transformation underway across the marketing industry—one that is shifting away from transactional advertising models toward relationship-based, trust-driven growth powered by partnerships.
As brands face rising media costs and declining consumer confidence in traditional advertising, impact.com has emerged as the platform of choice for partnership-led performance marketing. In 2025, the company continued to advance community-driven commerce, enabling brands to connect authentically with creators, affiliates, advocates, and B2B partners who influence purchasing decisions through trusted content and recommendations.
By the close of its fiscal year ending January 31, impact.com is on track to surpass $270 million in annual recurring revenue, representing approximately 20% year-over-year growth. The platform supported nearly $120 billion in partner-referred gross merchandise value (GMV) and facilitated more than $5 billion in gross transactional value (GTV) in partner payouts during the year—demonstrating the scale and economic impact of the partnership ecosystem it powers.
Redefining Performance Marketing Through Trust and Community
Globally, brands spent over $1 trillion on advertising last year, with more than $600 billion allocated to performance marketing channels such as paid search, paid social, and programmatic advertising. However, escalating costs and growing consumer skepticism toward ads have prompted marketers to rethink their strategies. impact.com has capitalized on this shift by positioning partnerships as a scalable, measurable alternative rooted in authenticity and trust.
In 2025 alone, the platform supported nearly 350,000 active partnerships and added more than 3,500 new customers, including prominent brands such as New Balance, Hydrojug, Udemy, and Upside. These organizations are increasingly turning to creators, publishers, and advocates to influence purchasing decisions in environments where consumers already engage and trust.
“People no longer trust ads—they trust communities,” said David A. Yovanno, CEO of impact.com. “The brands winning today are those that show up where trust already exists by partnering with the creators, advocates, and publishers shaping how people discover and buy products. 2025 was a breakout year not only for impact.com, but for the partnership economy as a whole.”
Consumer Insights Highlight the Power of Partnerships
New data from impact.com’s Cyber Week research further illustrates how consumer behavior is evolving. Shoppers are becoming increasingly selective and value-driven, with 31% of total Cyber Week spending concentrated on Black Friday, while Cyber Monday was largely reserved for final purchase decisions.
Creator-driven revenue grew 51% year over year, reinforcing the influence of creator recommendations on buying behavior. Meanwhile, technology partners focused on price comparison and validation experienced a 79% increase in transaction volume, underscoring the importance of transparency, trust, and data-backed decision-making in modern commerce.
Strategic Leadership Investments and Global Expansion
To support its expanding customer base and global footprint, impact.com made significant investments in leadership and operations. The company appointed Jessica Breslav as its first Chief Customer Officer and promoted Justin Morrison to Chief Revenue Officer, contributing to a 20% increase in new logo bookings and a 23% expansion of the sales organization.
Internationally, impact.com strengthened its presence with the appointment of Anthony Clements as UK Country Manager, the opening of a new Madrid office, and the hiring of Phillip Danielopol as Head of Sales for Spain. The company also announced plans to upgrade office spaces in six major global cities, supporting collaboration across its 1,400+ employees spanning 20 countries.
Advancing AI-Driven Intelligence and Data Leadership
Artificial intelligence remained a major focus in 2025, as impact.com deepened its investment in AI-powered insights. The company launched ask impact, a conversational intelligence chatbot embedded within the platform that delivers real-time partnership recommendations, performance insights, and analytics. Powered by impact.com’s massive commerce dataset—spanning billions of e-commerce transactions—the AI delivers predictive insights tied to incremental revenue, lifetime value, and return on investment.
This data advantage also underpins impact.com’s strategic partnership and investment in Evertune, a leader in Generative Engine Optimization (GEO). Evertune helps brands understand how AI-driven search engines interpret and recommend brands by analyzing millions of large language model (LLM) responses. Integrated with impact.com, the solution enables brands to improve visibility and performance within AI-powered discovery environments—highlighting the critical role of high-quality data in shaping reliable, impactful AI outputs.
Continued Product Innovation Across the Platform
Throughout 2025, impact.com introduced a wide range of product enhancements designed to simplify partnership management and unlock new growth opportunities. The company unified its product ecosystem by launching base versions of its Creator and Advocate solutions, fully integrated with its core Performance offering at no additional cost—allowing brands to manage all partnership types from a single platform.
Additional innovations included Performance Campaigns, expanded Social Listening capabilities, new Earned Media Value (EMV) reporting, improved partner onboarding tools, enhanced Shopify integrations, and a more personalized experience for publishers. impact.com also launched Trackonomics Essentials, enabling partners to manage multiple affiliate networks from one interface.
Industry Leadership, Education, and Recognition
impact.com continued to invest heavily in industry education and thought leadership. Its Partnerships Experience Academy, the world’s largest free partnerships certification program, surpassed 45,000 learners globally. The company expanded its Agency Coaching Program to more than 100 agencies and launched a new Agency Partner Portal to foster collaboration.
In recognition of its impact, the company earned more than 30 industry awards in 2025, hosted record-breaking iPX events across four global cities, and published influential research reports that continue to shape the future of partnership-led growth.
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