Birdseye, a rising star in AI-powered retail and e-commerce marketing, has introduced new features in its email marketing platform to help retailers swiftly liquidate inventory. This one-click AI solution allows merchants to automate email campaigns, offering targeted, hyper-personalized promotions to move stagnant stock.
Birdseye’s cutting-edge AI technology deeply understands the interplay between inventory trends, pricing strategies, turnover rates, and customer personas. The platform analyzes customer data, predicts the most effective marketing approach, and autonomously launches personalized campaigns. It continuously learns from real-time feedback to enhance its effectiveness.
The new inventory liquidation features have already shown remarkable success:
- Revenue per recipient increased by 340%
- Average open rate of 55%, a 54% increase over the industry average
- Clickthrough rate of 13%, a 957% increase
- Click-to-open rate of 24%, a 1900% increase
- 15-20x return on investment
- Significant increase in web traffic
These results surpass the retail industry averages, where the typical open rate is 35.65% and the clickthrough rate is 1.23%, according to Constant Contact data as of April 2024.
“With our AI-driven approach, retailers can efficiently liquidate merchandise and generate additional revenue by engaging customers effortlessly,” said Matt Bogoroch, co-founder and CEO of Birdseye.
“Our AI strategy gives us a competitive edge, setting new standards for digital commerce and customer engagement,” added Aaron Li, Head of AI at Birdseye.
How Birdseye Enhances Inventory Liquidation
Instead of broadly discounting items, Birdseye targets the exact customers likely to buy specific products. For example, a retailer needing to clear out summer inventory can use Birdseye to send precise offers to customers interested in those items, reducing the discount needed and increasing sales.
A sports apparel retailer, for instance, could use Birdseye to target customers who like tennis shirts, the color blue, and wear a size XL. This focused approach improves engagement and conversion rates.
“When retailers use our platform, it’s a win-win: customers get personalized deals, and brands sell inventory at better margins,” said Bogoroch. “We’ve seen clickthrough rates above 20% because our targeted content resonates with customers.”
Customer and Partner Testimonials
“Sending personalized offers automatically has been incredibly cost-effective and lucrative for our business,” said Sharon Oved, Founder of L’ovedbaby.
“Birdseye helps us optimize inventory and increase sales quickly, protecting our brand’s integrity,” said Rick Wittenbraker, VP of Business Development at Howler Brothers.
“Birdseye delivers on its ROI promises and more, making merchants’ lives more profitable,” said Masha Khusid, Partner at Drive Capital.
Retailers interested in learning how Birdseye can boost their revenue can visit birdseyeglobal.com/getstarted.
