E-Commerce in the Mattress Industry 2025: A $15B Market Embracing Omnichannel and Physical Retail Expansion
The “e-Commerce in the Mattress Industry, 2025” report has been added to the ResearchAndMarkets.com portfolio, offering an in-depth view of the rapidly evolving global online mattress market. The study highlights how digital channels are reshaping mattress retail worldwide.
The global e-commerce mattress market is now valued at over US$15 billion, representing approximately 25% of total mattress sales globally. Strong growth over recent years has been driven by advancements in manufacturing technology, innovative retail and logistics models, and changing consumer preferences favoring online purchasing and home delivery.
The report analyzes the world’s largest mattress markets, assessing the current level of online sales penetration across key countries including the United States, Canada, China, India, South Korea, Germany, the United Kingdom, France, Italy, and Spain. It also evaluates the e-commerce performance of leading players such as e-tailers, traditional brick-and-mortar retailers, online mattress brands, and manufacturers, supported by detailed company profiles.
Mattress sales data, including online sales figures, are provided for the 2020–2025 period by country and region. While e-commerce penetration has stabilized in North America and Europe following pandemic-era peaks, growth continues to accelerate across the Asia-Pacific region. Markets such as India are experiencing particularly rapid expansion in online mattress adoption.
A key trend identified in the report is the widespread shift toward omnichannel strategies. Direct-to-consumer brands are increasingly opening physical showrooms and pop-up locations, while traditional retailers are strengthening their digital platforms to create seamless online-offline shopping experiences.
The report offers a comprehensive analysis of the online mattress industry across North America, Europe, and Asia-Pacific, presenting the most up-to-date data, statistics, and market insights. It explores the current state of the global market, its evolution from 2020 to 2025, regional growth patterns, competitive dynamics, and the challenges companies face in selling mattresses online.
In addition, the study examines the major e-commerce business models operating in the mattress sector. These include pure online e-tailers, brick-and-click retailers with both physical and digital stores, non-furniture multichannel chains, direct-to-consumer mattress brands, and manufacturers selling directly through their own websites.
The report also details the unique operational characteristics of online mattress retail, such as logistics and delivery options, payment methods, return policies, bed-in-a-box innovations, and the growing role of the broader sleep economy and supplier ecosystem.
Competitive analysis covers leading online mattress retailers and manufacturers across Europe, North America, and the Asia-Pacific region. Company profiles highlight e-commerce strategies, distribution channels, and financial performance. For online mattress brands, the study examines trial periods, warranty terms, pricing, delivery services, and the presence of physical retail locations.
The research is supported by direct interviews with major mattress manufacturers and retailers, along with a global online survey conducted in September–October 2025. Survey insights address e-commerce sales contribution, shipment trends, return rates, service offerings, expected sales growth, investment priorities, and key challenges shaping the future of online mattress retail.
The report features leading industry players including Amazon, Casper, Emma, IKEA, JD.com, Mattress Firm, Pepperfry, Purple, Simba Sleep, Tmall, Wayfair, and Tuft & Needle, among many others.
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