ESW and Scholl announce partnership to accelerate cross-border ecommerce expansion into over 50 markets
ESW, a global leader in direct-to-consumer (DTC) ecommerce solutions, today announces the launch of its partnership with Scholl , created in close collaboration with Shopify and Arsenalia , with the aim of accelerating the international rollout of the brand’s ecommerce in over 50 markets.
The partnership integrates Shopify’s platform infrastructure, Arsenalia’s strategic vision and operational excellence, and ESW’s cross-border capabilities as Merchant of Record , enabling Scholl to scale its DTC presence globally through a fully localized, regulatory-compliant, and operationally streamlined model.
Scholl chose ESW as a partner capable of managing the complexities of cross-border operations while maintaining full control of the e-commerce platform and customer data. ESW’s native integration with Shopify, combined with coordination with Arsenalia, has allowed the brand to launch and scale new international markets quickly and consistently. The rollout began with the domestic market and Europe—including the UK and Switzerland—and will continue with over 30 additional markets, including India, Brazil, Mexico, Indonesia, and key territories in the Middle East.
Thanks to this collaboration, Scholl can bring our products to an ever-increasing number of consumers around the world, offering a seamless, high-quality direct-to-consumer experience,” said Barbara Freti, Chief Commercial Officer at Scholl . “ESW, Shopify, and Arsenalia have built a scalable foundation that supports our international ambitions and ensures excellent brand representation in every market.
As the partnership progresses, the three organizations are working together to ensure Scholl’s global expansion is built on a scalable and future-proof structure. This collaboration not only streamlines the technical and operational aspects of cross-border e-commerce, but also ensures that each expansion into new markets benefits from shared expertise, unified planning, and a strong commitment to an excellent customer experience.
“At ESW, our goal is to offer tailored solutions that enable brands to scale their direct-to-consumer business globally,” said Federica Ronchi, Vice President of Sales at ESW . “The partnership with Shopify and Arsenalia has allowed Scholl to accelerate its scalability, reduce time to market, simplify operational complexity, and unlock new revenue opportunities internationally.”
The partnership structure ensured a unified operating model for storefront experience, back-end processes, and international compliance. This coordinated approach significantly reduced development times, improved launch quality, and enabled Scholl to enter new markets by offering a consistent customer experience from day one.
“Shopify is proud to support Scholl in its global expansion,” said Paolo Picazio, Head of Southern Europe, Partnerships | Country Manager Italy . “By combining Shopify’s flexible and resilient ecommerce infrastructure with ESW’s cross-border expertise and Arsenalia’s strategic and technical consulting, Scholl can focus on what it does best: developing innovative products and building lasting relationships with customers around the world.”
The partnership reinforces ESW’s strategy of supporting global brands on their international growth trajectory while maintaining a strong local presence in operations and customer care. It also demonstrates the strength of the technology ecosystem, where platform providers like Shopify and system integrators like Arsenalia collaborate seamlessly with ESW to accelerate international expansion.
“At Arsenalia, our goal is to support brands towards scalable, future-ready revenue growth ecosystems globally,” said Marco Dalla Libera, Partner at Arsenalia . “Working with Scholl, ESW, and Shopify has allowed us to build a unified system that manages the complexity behind the scenes, enabling Scholl to grow quickly, securely, and efficiently.”
Thanks to the adoption of ESW’s end-to-end solution—which includes payment and checkout localization, duty and tax calculation, fraud management, regulatory compliance, and multilingual customer service—Scholl is now able to offer a seamless, high-quality customer journey across all its active geographies. The model provides the brand with a scalable and low-risk foundation for future market expansion, supported by ESW’s Client Success and Customer Service teams.
About ESW
ESW makes international ecommerce simple and powerful by partnering with the world’s most beloved brands and retailers to offer global ecommerce solutions that reduce cross-border complexity. By localizing the online shopping experience, ESW creates valuable moments between brands and consumers, generates global revenue, and helps build customer loyalty.
ESW addresses the complexities of international markets with tailored solutions, including frictionless checkout, fast and reliable shipping and returns, and reduced regulatory and compliance risks. With offices in New York, Dublin, Madrid, and Singapore, ESW helps some of the world’s most ambitious brands grow and achieve profitability in over 200 international markets. ESW is the only MACH-certified international commerce solution.
About Scholl
The most aesthetic comfort shoes in the world, born in 1899.
Scholl is the iconic and pioneering brand in aspirational footwear, design and technology, offering a portfolio of specialized products characterized by unique comfort, proven technologies and contemporary design.
In the spirit of the iconic Pescura, founded in 1956. Combining modern manufacturing techniques, eco-conscious design and sustainable materials, Scholl promotes personal well-being while reducing its carbon footprint.
Scholl is now present in over 90 countries worldwide and is also available on www.scholl-shoes.com
About Arsenalia
Arsenalia is the independent partner that guides organizations on their growth journeys, integrating AI-driven technologies, optimizing processes, and enabling new business models to create tangible, lasting value. With a team of over 1,000 experts, global offices and operational hubs, and established partnerships with leading technology providers, Arsenalia combines strategic vision and operational excellence. It offers consulting in the areas of Customer Experience, People, Enterprise, and Innovation, promoting comprehensive and sustainable digital transformation.
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