Merkle and Airship Launch Mobile Loyalty Acceleration Solution for Salesforce Marketing Cloud
Merkle, a leading customer experience transformation consulting firm under Dentsu, today announced a new partnership agreement with Airship and Salesforce Marketing Cloud to create a solution that delivers a more connected customer loyalty experience on mobile. Brand marketers and product managers using Salesforce for loyalty management can now leverage Airship to more effectively convert customer mobile signals into action, loyalty, and value.
This new “mobile-first” loyalty framework combines the strengths of three major platforms:
- Salesforce Marketing Cloud’s Loyalty Management provides a scalable foundation for acquiring and redeeming loyalty points at every touchpoint.
- Airship drives mobile-first customer experiences, delivering personalized, real-time interactions through messaging, app, and web experiences to accelerate loyalty growth.
- Merkle connects strategies, data, and orchestration to design and activate mobile-first customer journeys, transforming loyalty into a dynamic, responsive system.
David Novak, Global Head of Customer Relationship Management at Merkle, stated: “In today’s mobile-centric, information-driven environment, a mobile-first loyalty strategy has become an indispensable direction for marketers, helping to create personalized, signal-based experiences. Salesforce Loyalty Management offers superior customer engagement capabilities across platforms, and now, with Airship’s mobile expertise and connectivity, our clients can extend that power to mobile, enabling real-time value exchange in the hands of consumers. By combining these two leading providers with Merkle’s leading data and identity backbone and first-party customer data Launch Mobile , we are able to unlock unprecedented, more relevant, and engaging mobile loyalty opportunities.”
With its new integration solution, Merkle can design and execute mobile-centric loyalty programs for clients, optimizing from the outset for apps, web, wallets, push notifications, RCS, and in-store experiences. This partnership accelerates time-to-market through seamless customer journey integration with Salesforce, Airship’s unified wallet, cross-channel messaging, and real-time interactive experiences, including two-way real-time integration with Salesforce Marketing Cloud and signal-based campaign templates.
Today’s customers expect loyalty programs to offer personalized convenience, cost savings, and experiences that make them feel more connected to the brand, so it’s crucial that they’re always available in their palm, pocket, or wallet—and that’s exactly where Airship excels,” said Brett Caine, CEO of Airship. “By combining Merkle’s expertise in customer strategy, Salesforce’s data and loyalty capabilities, and Airship’s proven mobile technology, we are redefining the value loyalty programs bring to brands and customers. Together, these three partners will help brands deliver personalized, real-time experiences, build lasting relationships, and achieve measurable growth.
Integrated mobile experiences have become Launch Mobile a growing need for our customers. This solution engages members where they are most active, whether it’s shopping, social commerce, or community engagement, which is crucial for building easy-to-use and value-added loyalty programs,” added David Adler, Director of Product Management at Salesforce Loyalty Management. “Building, maintaining, and optimizing mobile loyalty experiences is often complex and costly, as it requires connecting two different mobile systems (iOS and Android) simultaneously. Our partnership with Airship enables brands and marketers to fully leverage advanced mobile wallet integration and best-in-class loyalty experiences without maintaining multiple codebases, managing ecosystem updates, or incurring the configuration costs of multiple cloud environments. Merkle’s deep understanding of Salesforce Loyalty Management capabilities and extensive experience in developing and managing AppExchange packages enabled them to create coherent stories and experiences that connect our technology with the marketers who use it and their members.
To learn more about Merkle’s promotion and loyalty solutions,
About Merkle:
Merkle, a company under Dentsu, is dedicated to driving the experience economy. For over 35 years, the company has consistently prioritized a people-centric approach to digital business transformation. As the only global consulting firm with both data science and business performance legacy expertise, Merkle provides comprehensive, end-to-end experience solutions to help businesses achieve growth, engagement, and customer loyalty. Leveraging its deep expertise, Merkle has been recognized as a “leader” by top industry analysts in multiple areas, including digital transformation and e-commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty management, and customer data management. Currently, Merkle operates in over 30 countries across the Americas, Europe, the Middle East, Africa, and Asia Pacific, employing more than 16,000 people. For more information, please visit: www.merkle.com.
Regarding Airship
Airship is trusted by leading global brands such as Alaska Airlines, the BBC, and The Home Depot, helping them achieve revenue growth and increased customer loyalty through mobile-centric, cross-channel customer experiences.
Airship’s mobile-first customer experience platform enables marketing, product, and growth teams to easily create, test, and orchestrate highly personalized customer experiences across multiple channels, including apps, websites, email, SMS, and mobile wallets. Furthermore, Airship’s modular AI Agent network empowers teams to continuously enrich customer data, rapidly experiment, and confidently improve every interaction and the entire end-to-end customer journey, helping brands achieve repeatable conversions, increase customer lifetime value, and achieve stable, sustainable revenue growth.
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