Retailers Gain Precision and Local Relevance with NIQ Activate’s Category Planning Solutions
NielsenIQ (NIQ) (NYSE: NIQ), the leading consumer intelligence company, announced the expansion of NIQ Activate, a leading consumer insights and analytics solution that has successfully helped retailers and brands deepen their understanding of their customers and improve their performance. As retailers increasingly rely on first-party data to address evolving consumer behaviors and complex supply chains, NIQ Activate is a strategic enabler, combining advanced analytics, predictive planning, and collaboration capabilities into a single solution. Leveraging the most comprehensive first-party data available on markets and retailers, this latest expansion enhances assortment planning and optimization capabilities to address key challenges in retail execution and supplier collaboration.
NIQ Activate’s category planning and optimization capabilities provide retailers with a comprehensive AI toolkit for optimizing product assortments, identifying inefficiencies in display layouts, and improving product distribution. Users can simulate multiple “what-if” scenarios, develop strategic safeguards based on in-app rules, and ensure that category scenarios are aligned with the strategic roles of key consumer groups. The new automated consumer decision tree leverages NIQ’s rich product attribution analysis to reveal the complete consumer decision journey – from initial need identification to the ultimate product selection that influences behavior and drives conversions. The solution is based on NIQ Activate’s loyalty insights service, enabling users to leverage customer preferences, category dynamics, loyalty, and brand affinity insights in their product portfolio scenarios.
Using category planning and optimization solutions, retailers have achieved sales and gross profit growth of up to 7% while streamlining their merchandise assortment by 10% while ensuring the continued availability of high-value products.
“Our solution is designed to help retailers respond to evolving consumer behaviors with precision and agility, gaining a deep understanding of consumer needs so they can stay ahead of trends, not follow them,” said Troy Treangen, Chief Product Officer at NIQ. “By modeling transferability and true merchandise value, our platform enables data-driven decision-making to minimize risk and improve category performance. The solution enables merchants to run simulations, identify items with high consumer loyalty, and optimize distribution at the store level. This level of precision not only increases operational efficiency but also creates room for innovation and enhanced supplier collaboration.”
As retailers increasingly rely on first-party data to improve performance and deepen their understanding of consumers, NIQ Activate is a strategic enabler, combining advanced analytics, predictive planning, and collaboration capabilities into a single platform.
This latest expansion marks a key milestone in NIQ’s transformation, solidifying its position as a trusted consumer intelligence partner for over 23,000 clients worldwide. NIQ actively collaborates with over 50 retailers and their thousands of suppliers worldwide to shape the future of retail—empowering the global ecosystem with AI-driven solutions, predictive insights, and a unified market view. These capabilities help businesses make faster, smarter, and more connected decisions, fueling growth and strengthening competitive advantage for the global retail ecosystem.
To learn more about NIQ Activate’s category planning and optimization solution and request a trial, please click here .
About NIQ
NIQ is a leading global consumer insights company dedicated to providing the most comprehensive understanding of consumer behavior and uncovering new paths to growth. With operations in over 90 countries, NIQ reaches approximately 85% of the population and over $7.2 trillion in global consumer spending. Leveraging comprehensive retail visibility, comprehensive consumer insights, and deep data delivered through advanced analytics and a cutting-edge platform, NIQ provides clients with a true Full View™.
For more information, visit www.niq.com
