A leading global consumer intelligence company, today announced an expansion of its GfKnewron® Consumer platform to include AI -powered Shopper Voice. The market, consumer, and brand intelligence platform now conveys the voice of consumers in their own words – through quotes from shoppers about a brand, its retail partners, and potential competitors. By integrating the most comprehensive contemporary shopper survey across tech and consumer durables with NIQ’s trusted point-of-sale tracking data, GfKnewron® Consumer delivers insights based on over one billion sales transactions worldwide. With this AI-powered expansion, brands and retailers can go beyond measurement and take action using consumer insights – the why, who, and how behind their purchases. The solution will be presented at the IFA in Berlin from September 5 to 9, 2025.
NIQ’s latest enhancements introduce two powerful AI-powered features that analyze shopper statements. The goal is to:
- To provide a summary of quotes and context to help brands better understand the reasons behind consumer purchase decisions and recommendations
- Conduct an analysis of 160,000 individual quotes to identify areas for product improvement
Our ability to decode customer feedback is revolutionizing the way we predict and personalize every step of their customer journey,” said Julian Baldwin, President, Technology and Durables, NIQ. “Combined with survey and market data, the AI-powered Shopper Voice on GfKnewron® Consumer will contribute to faster decision-making, improved customer loyalty and satisfaction, and precise action execution.
Highlights
This extension closes a critical gap for retail and brand teams by going beyond superficial metrics to uncover the true drivers of customer sentiment:
- A deeper understanding of the factors that influence the Net Promoter Scores (NPS) of brands and retailers
- Identifying the strengths and weaknesses of brands and retailers based on key themes that appear repeatedly in the quotes and converting them into quantified insights
- Increase efficiency – generate 100-word summaries of customer testimonials in real time, as needed
- Available in 15 markets across APAC, Europe, Latin America and all GfKnewron ® consumer customers .
GfKnewron® Consumer is the industry’s trusted point-of-sale data platform, giving brands accurate visibility into shopper spend, brand performance, and market share, delivering actionable insights to successfully optimize retail strategies. Click here to schedule a demo.
About NIQ
NIQ is a leading provider of consumer intelligence, providing a comprehensive view of consumer purchasing behavior and uncovering new paths to growth. Our global reach spans more than 90 countries, approximately 85% of the world’s population, and over $7.2 trillion in global consumer spending. With a holistic view of retail and the most comprehensive consumer insights, delivered with sophisticated analytics across cutting-edge platforms, NIQ creates the Full View™.
For further information, please visit www.niq.com
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