Abib accelerates global K-Beauty expansion with brand ambassador CHA EUN-WOO
K-Clean beauty brand Abib has officially appointed Cha Eun-woo, an actor and singer, as its new global ambassador. Abib’s philosophy of “the power of simplicity and the aesthetics of omission” harmonizes perfectly with Cha Eun-woo’s sophisticated elegance and global popularity, strengthening the brand’s presence in international markets.
Building on strong recognition in Korea, Abib is now rapidly expanding overseas and is widely regarded as one of the next generation of mega-beauty brands. Known for minimizing skin irritation while maximizing effectiveness, Abib is gaining increasing attention among dermatologists. Thanks to its viral social media presence among younger consumers, the brand aims to further raise global awareness of K-beauty through Cha Eun-woo’s widespread fan base.
Abib’s global expansion in Southeast Asia and Europe is expected to gain further momentum. In Vietnam and Thailandwhere CHA EUN-WOO enjoys notable popularity—Abib products are available both online and offline through Shopee and Beautrium. In Europe, Abib’s core product lines will also be launched at leading retailers such as Germany’s Flaconi and Russia’s Gold Apple.
As a brand ambassador, CHA EUN-WOO embodies global appeal through his striking appearance and international recognition. He is actively involved in the entertainment industry with a diverse portfolio of television series and music releases and is considered one of the world’s leading artists of his generation. His sophisticated yet understated charm perfectly fits Abib’s brand identity and makes him the ideal representative on the global stage.
Abib continues to experience a strong global response from a consumer community seeking the purest and most comprehensive beauty solutions. In Asia, sheet masks and toner pads are among the top sellers, while in the US, sun sticks and eye pads are driving growth. Of particular note, Abib’s Airy Sunstick ranked fourth in Amazon’s overall “Sun” category in 2024, underscoring the brand’s global competitiveness. Going forward, Abib plans to further engage its international customer base with active-ingredient skincare products based on Heartleaf, PDRN, and Glutathione.
