KARL LAGERFELD Unveils Fall/Winter 2025 Campaign: From Paris with Love
Paris… discover Paris . KARL LAGERFELD proudly presents its Fall/Winter 2025 campaign, ” From Paris with Love,” featuring international icon Paris Hilton. Combining her unique charisma with the brand’s distinctive aesthetic, the campaign playfully unites two cultural forces that have shaped pop culture.
The campaign creates an elegant and vibrant visual dialogue between Paris Hilton and the house’s Parisian roots, exploring themes of glamour, individuality, and personality, reflecting the unconventional spirit and elegant sophistication of Karl Lagerfeld himself. The result: a celebration of authenticity and self-expression that presents Paris from a new, unexpected perspective, redefining her image through the brand’s distinctive perspective.
The 360° FW25 campaign will roll out globally, spanning outdoor advertising, print media, social and digital platforms, and key pop-up stores. The campaign will culminate in an event during Paris Fashion Week on October 1, 2025—an unforgettable late-night moment where everything revolves around Paris. Further details will be announced soon.
Paris is both an international icon and a businesswoman—someone who understands the cultural power of image and reinvention. She and Karl have each defined an era in their own unique way. This collaboration captures a dynamic that is unexpected yet entirely authentic—a dialogue between enduring influence and ever-evolving relevance.
— Pier Paolo Righi, CEO of KARL LAGERFELD
Karl was truly one of a kind—bold, iconic, and always ahead of his time. I’ve always admired his rebellious spirit. Being part of Karl’s world, and especially being involved in this campaign that celebrates individuality and playfulness, feels completely natural to me. From Paris with Love… It’s an honor to be part of his legacy in a way that feels so authentic to me and that I can identify with.
— Paris Hilton
Renowned fashion photographer Chris Colls collaborates with the brand for his third consecutive campaign, capturing KARL LAGERFELD’s signature style and house codes in a series of striking black and white images.
The digital dimension of the campaign is brought to life by a modern reinterpretation of Karl Interviews Karl (a fascinating and self-mythologizing video in which Karl Lagerfeld interviews himself). It is peppered with humor and surprises that echo Karl Lagerfeld’s famous wit, and is complemented by a series of surprising and unconventional moments.
This season’s campaign unites the KARL LAGERFELD universe—including KARL LAGERFELD Paris and KARL LAGERFELD JEANS—into a single, powerful creative voice. The highlights: structured cuts and striking silhouettes, combined with timeless accessories, create an expressive, modern wardrobe that is unmistakably KARL LAGERFELD.
Jon Kortajarena, an internationally renowned Spanish model and actor, is the face of KARL LAGERFELD Menswear alongside Paris Hilton. He embodies the collection’s confident style and is the perfect counterpart to his longtime girlfriend.
A key reference point this season is the K/Autograph, inspired by one of the earliest handwritten versions of Karl Lagerfeld’s initials. First introduced as the brand’s logo in the 1980s and later appearing on ready-to-wear, accessories, and jewelry, this signature motif also recalls how Karl signed his sketches, alternating between his initials and his full signature. Now, the Autograph returns as a defining element of the collection, seamlessly integrated into modern designs that continue his legacy.
ABOUT KARL LAGERFELD
The House of KARL LAGERFELD represents the iconic vision and design aesthetic of its founder, Karl Lagerfeld, interpreted with a modern, forward-thinking style. The brand honors his distinguished legacy and perpetuates his passion, intuition, and inexhaustible creativity in its DNA.
The brand portfolio, which focuses on Parisian classics in a rock-chic style, includes ready-to-wear for women, men, and children, as well as KARL LAGERFELD JEANS, bags, small leather goods, shoes, fragrances, and eyewear. It also includes the KARL LAGERFELD MAISON furniture collection and international hospitality projects. The house’s creative vision is driven by Design Director Hun Kim; other members of the KARL family include Brand Ambassador and Product Consultant Sebastien Jondeau and Sustainability Ambassador Amber Valletta.
KARL LAGERFELD reaches its customers in over 200 stores worldwide, including through premium wholesale and franchise partners. Key stores include Paris, London, Munich, Dubai, and Shanghai. The brand also has a strong digital presence in Europe, the Middle East, Asia, and through its flagship store KARL.COM.
In 2019, KARL LAGERFELD joined the Fashion Pact, a global sustainability initiative that aims to transform the fashion industry through action in three areas: climate action, biodiversity and ocean protection.
The original language in which the text is published is the official and authorized version. Translations are provided for clarity. Only the language version originally published is legally binding. Therefore, please compare translations with the original language version of the publication.
