NIQ and Sally Beauty Extend and Expand Strategic Agreement
A global leader in consumer intelligence, is proud to announce an extended and enhanced collaboration with Sally Beauty, a leading specialty-beauty retailer and distributor of professional-quality beauty products. As part of this multi-year agreement, NIQ will remain Sally Beauty’s exclusive provider of key account trade area data for brand partners and will continue to power Sally Beauty’s consumer insights as the panel provider of record.
Building on a longstanding relationship, this renewed collaboration will now expand to include NIQ’s Full View Measurement—the industry’s most comprehensive read of omnichannel beauty performance—and Expanded Omnishopper, delivering a more holistic view of today’s evolving beauty consumer.
At Sally Beauty, we are committed to staying at the forefront of beauty retail,” said Bryan DeYoung, Senior Vice President of Merchandising Operations and Global Sourcing at Sally Beauty. “This enhanced partnership with NIQ strengthens our ability to drive innovation, collaborate with our brand partners, and deliver value to the professional and at home beauty communities we serve.
Through this enhanced data agreement, Sally Beauty will unlock:
- Granular insights into shopper journeys across brick-and-mortar, e-commerce, and hybrid channel
- Expanded visibility into market performance including Amazon storefronts, powered by Full View’s unified measurement
- Deeper understanding of consumer needs and motivations with NIQ’s Expanded Omnishopper panel
We are excited to deepen our collaboration with Sally Beauty,” said Jacqueline Flam, Managing Director, Beauty & Health at NIQ. “As one of the most differentiated and specialized players in the beauty retail landscape, Sally Beauty brings a unique value proposition to both consumers and brand partners. This expanded relationship will empower them with an even more holistic view of omnichannel performance and shopper behavior—enabling smarter decisions, stronger collaboration, and continued category leadership.
With over 2,000 retail stores across the US, Sally Beauty continues to lead with deep category expertise, exclusive product offerings, and a loyal, highly-engaged consumer base. Through this continued collaboration with NIQ, Sally Beauty is doubling down on data-driven decision making and transparent collaboration with brand partners.
About NIQ
NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Our global reach spans over 90 countries covering approximately 85% of the world’s population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
