GroundForce Capital, a leading investment management firm specializing in sustainable B2B and B2C ventures aimed at enhancing human and environmental health, is pleased to announce the successful sale of Only What You Need (OWYN) to The Simply Good Foods Company (Nasdaq: SMPL) for $280 million. OWYN stands out as the fastest-growing brand in the ready-to-drink (RTD) protein shake market, celebrated for its blend of exceptional taste and transparent ingredients.
Having initially invested in OWYN in 2019, GroundForce Capital became its second-largest shareholder driven by a commitment to transparency in RTD protein products. All OWYN offerings feature clean, premium ingredients free from artificial additives. Since the investment, OWYN has achieved nearly tenfold growth, bolstered by innovative product development, robust omni-channel strategies, expanded retail presence, and a compelling mainstream brand identity resonating deeply with a dedicated consumer base.
“This acquisition marks a significant milestone for OWYN and GroundForce Capital, underscoring our joint mission to promote healthier and more sustainable products to a wider audience,” remarked Mark Rampolla, Co-Founder and Managing Partner of GroundForce Capital. “We are proud to have supported CEO Mark Olivieri and the entire OWYN team in transforming a vision into a thriving brand.”
Dan Gluck, Co-Founder and Managing Partner of GroundForce Capital, added, “OWYN’s journey exemplifies the growth and impact we strive for in all our investments, reflecting broader industry trends towards transparent and nutritious food options. GroundForce Capital remains committed to backing innovative companies that drive meaningful change in the market.”
GroundForce Capital continues to focus on investments in companies within the consumer, food, and related sectors that tackle critical issues affecting people and the planet.
For The Simply Good Foods Company’s official press release, please visit: Simply Good Foods Company Completes Acquisition of Only What You Need.
