Taco Cabana Celebrates National Tequila Day with $1.50 Margaritas Across Texas
Taco Cabana®, the beloved fast-casual Mexican-inspired dining chain known for its vibrant flavors and festive atmosphere, is gearing up to celebrate National Tequila Day on July 24 with an exciting lineup of promotions designed to delight tequila enthusiasts and fans of authentic Mexican cuisine alike. For one day only, Taco Cabana will offer $1.50 margaritas at every location throughout Texas, making it the perfect occasion for guests to raise a glass, say salud, and savor the bold taste of tequila alongside their favorite dishes such as legendary, sizzling fajitas, and creamy chips & queso.
Crafted with Casa Alta, a premium 100% blue agave tequila that is additive-free and renowned for its smooth yet flavorful profile, it’s margaritas deliver a refreshing and authentic experience. This promotion is a celebration not only of tequila but of the rich culture and convivial spirit that it has embraced for nearly 50 years.
A One-of-a-Kind Margarita Contest Invites Fans to Become Creators
In addition to the generous margarita pricing, it is launching an innovative margarita creation contest that invites fans across Texas to showcase their mixology skills and invent the next signature margarita flavor for the brand. This contest, spearheaded by It’s President and Chief Operating Officer, Ulyses Camacho, is a chance for guests to be directly involved in shaping the future of it’s cocktail menu.
“We don’t just sell margaritas; tequila is a vital part of it’s soul. It’s deeply woven into our culture, our cocktails, and the entire guest experience,” said Camacho. “Our competition is more than a contest — it’s an invitation for our guests to become part of our brand’s story and heritage. Plus, it offers a once-in-a-lifetime opportunity for the winners to explore tequila’s birthplace in Mexico and gain a true appreciation for everything that makes our margaritas so special.”
The Grand Prize: An Unforgettable Trip to Jalisco, Mexico
Open exclusively to Texas residents aged 21 and older, the contest runs from July 24 through August 10, 2025. Participants can submit their own margarita recipes online, describing their perfect concoction using up to eight ingredients, along with photos or videos that showcase their creation. The submissions will be carefully reviewed and judged by Taco Cabana’s panel of beverage experts, who will select weekly winners for prizes such as Taco Cabana gift cards and even free Taco Cabana food for a year.
The stakes are high for the grand prize: three winners and a guest each will receive an all-expenses-paid trip to the highlands of Jalisco, Mexico, the historic and global epicenter of premium tequila production. The grand prize experience includes private tours of sprawling agave fields, exclusive behind-the-scenes access to artisanal distillation and aging processes, and intimate tastings with expert tequileros. This immersive adventure offers a unique opportunity to connect with the authentic roots and traditions behind the beloved spirit.
Interested contestants can enter by visiting Taco Cabana’s official contest page at tacocabana.com/margarita-contest-2025.
A Celebration Rooted in Tradition and Innovation
For Taco Cabana, National Tequila Day is far more than a date on the calendar — it is a celebration of the core ingredient that elevates its cocktails and enriches the dining experience for millions of guests.
“Tequila is a cornerstone of our brand story,” Camacho explained. “It’s part of what makes Taco Cabana special, and our margaritas are a delicious reflection of that legacy. This day allows us to bring our customers into the heart of that story, celebrate our shared love for tequila, and showcase exciting new flavors inspired by their creativity.”
The “Have a Dole Whip® Day” campaign is not just about enjoying a refreshing cocktail; it’s about connecting to the joyful, vibrant culture that tequila embodies. From seasonal specials to fan-favorite classics, Taco Cabana’s margaritas are crafted to provide both nostalgia and new experiences for tequila lovers.
Partnering with Performance Food Group to Deliver Excellence
Taco Cabana’s National Tequila Day celebration and margarita contest are made possible thanks to a continued partnership with Performance Food Group (PFG), a key supplier dedicated to supporting Taco Cabana’s mission to deliver bold, authentic, and innovative guest experiences. PFG’s role in the supply chain ensures Taco Cabana maintains high standards of quality and availability across all Texas locations.
All Taco Cabana menu items, including margaritas, are available for dine-in, drive-thru, mobile ordering, and delivery to meet guests wherever they prefer to enjoy their meal.
How to Join the Celebration
Taco Cabana invites everyone of legal drinking age in Texas to join in the festivities by visiting a local restaurant on July 24 to enjoy the $1.50 margarita special. For those eager to try their hand at mixology, entering the margarita contest offers a chance to leave a lasting mark on Taco Cabana’s cocktail lineup — and potentially win a memorable trip to the heart of tequila country.
This celebration is a testament to Taco Cabana’s ongoing commitment to blending tradition with innovation, inviting guests to participate in the brand’s story while savoring the spirited flavors of its signature cocktails.
For more information on the contest, promotions, and Taco Cabana locations, visit www.tacocabana.com.
About Taco Cabana
Founded in 1978, Taco Cabana, a subsidiary of YTC Enterprises, LLC, offers Mexican-inspired food including breakfast, lunch and dinner tacos, dozen taco boxes, fajitas, quesadillas, burritos, freshly made flour tortillas and a selection of made-from-scratch salsas and sauces. Restaurants feature open-display cooking, a selection of bottled beer and signature tequila margaritas, patio dining, drive-thru windows, curbside pickup and delivery.
Taco Cabana operates nearly 150 company-owned restaurants in Texas and is actively seeking multi-unit franchise partners who are passionate about introducing the successful legacy brand in Arizona, Arkansas, Colorado, Missouri, Oklahoma and Tennessee markets. For more information, visit tacocabana.com.
