Wrangler® and STATE Team Up for a Bold Back-to-School Collection
Wrangler®, the global denim and lifestyle brand known for its authentic American heritage, has announced a dynamic new collaboration with STATE Bags, the original family-focused bag company renowned for its stylish, functional designs. Just in time for the back-to-school season, the two brands have come together to launch the Wrangler x STATE collection — a 10-piece lineup designed to inspire the next generation of trailblazers with gear that blends fashion, function, and frontier spirit.
This partnership marks a fresh chapter for Wrangler’s expanding kids’ division and underscores its continued commitment to creating meaningful, high-quality apparel and accessories for young consumers and their families.
A Shared Commitment to Style, Functionality, and Self-Expression
The Wrangler x STATE collection embodies the best of both brands: Wrangler’s iconic Americana and rugged denim legacy, combined with STATE’s forward-thinking approach to children’s fashion and everyday practicality. This limited-edition release speaks directly to kids and families seeking cool, confidence-boosting style for a new school year filled with adventure.
“Wrangler’s timeless style and heritage resonate deeply with families, and we are thrilled to extend that authentic spirit to young adventurers through this collaboration with STATE,” said John Meagher, Vice President of Global Brand Marketing at Wrangler. “This new collection is about more than just denim and bags; it’s about providing kids with the coolest, freshest fits so they can show off their unique style and kick off the school year feeling confident and ready for anything.”
The collaboration reinforces Wrangler’s focus on capturing the imagination of a new, younger audience, while also building on the success of past youth-driven partnerships with brands like Barbie® and Hot Wheels™.
Inside the Collection: Denim Staples and Everyday Essentials
The Wrangler x STATE lineup includes a curated selection of wardrobe and school-day staples, including:
1. Denim Trucker Jackets
A boys’ and a girls’ denim trucker jacket, both made from 100% cotton, anchor the collection. Designed with a regular fit that’s not too tight or too loose, these jackets are ideal for layering during the cooler months and transition easily from classroom to playground. Key design features include:
- Dual chest pockets with Wrangler’s signature “W” stitching
- Two side pockets for added utility
- A co-branded rubber patch at the hem, symbolizing the collaboration
- Available in sizes XS to XXL, fitting children aged 4 to 14
These jackets offer both fashion and functionality, serving as timeless outerwear pieces that nod to Wrangler’s roots while fitting seamlessly into modern kids’ wardrobes.
2. STATE Kane Backpacks
Four Kane backpack variations from STATE’s signature line are also included. Known for their stylish looks and exceptional usability, these backpacks are ideal for school, weekend trips, or daily adventures. Features include:
- A spacious main compartment with internal organizational pockets
- A front zip pocket with a D-ring for keys or charms
- Two water bottle holders on the sides
- Adjustable padded shoulder straps for all-day comfort
- A luggage sleeve for easy travel
Each design is adorned with co-branded detailing, unique color palettes, and patterns that encourage kids to show off their personal style.
3. Rodgers Lunchboxes
Completing the set are four matching Rodgers lunchboxes, designed to pair perfectly with the Kane backpacks. These fully insulated lunchboxes are built with practicality in mind:
- A detachable divider inside the main compartment
- A zippered mesh pocket for cutlery or ice packs
- A clear interior pocket ideal for notes, name tags, or photos
- Built to fit neatly inside the Kane backpack for simple carry-all convenience
Together, the lunchboxes and backpacks create a cohesive, stylish, and kid-friendly solution for every school day.
A Fresh Take on Back-to-School Shopping
In an increasingly crowded marketplace of back-to-school essentials, the Wrangler x STATE collection sets itself apart with attention to quality, authenticity, and expression. It’s not just about style — it’s about giving kids the tools to express themselves, stay organized, and feel empowered as they head into a new school year.
“STATE’s passion has always been creating products that help kids feel confident and capable,” said Jacq Tatelman, STATE Co-Founder, CEO, and Creative Director. “We’re so excited to partner with Wrangler, an iconic brand we’ve long admired, to create a collection that celebrates individuality and self-expression. With a shared commitment to quality and empowering the next generation, we designed each piece to help kids feel confident, capable, and ready for whatever adventure comes next.”
Expanding Wrangler’s Legacy to a New Generation
This collaboration comes at a time when Wrangler is actively expanding its kidswear and family-focused offerings, carving out space in the youth market while maintaining its authentic voice. With a strong history of partnering with like-minded, family-oriented brands, Wrangler is building bridges between generations—honoring its heritage while helping kids create their own.
The STATE partnership reflects a broader strategy of aligning with brands that prioritize purpose, design, and social impact. STATE, known not only for its fashion-forward bags but also for its commitment to giving back to underserved communities, brings a values-driven ethos that resonates with today’s socially conscious parents and kids alike.
Where to Buy the Collection
The Wrangler x STATE collection will be available online and at select retailers in the lead-up to the new school year. Whether you’re shopping for a first-time kindergartener or a style-savvy middle schooler, the collection offers a range of options that marry utility with individuality — from the rugged charm of Wrangler denim to the bright and bold flair of STATE’s signature silhouettes.
Final Thoughts: Gear Up with Style and Purpose
As families across the country prepare for another school year, the Wrangler x STATE collaboration offers something more than just backpacks and jackets — it offers a statement of self-expression, confidence, and individuality. This collection is about equipping kids with the tools they need, both practically and emotionally, to take on the world with boldness, energy, and style.
With high-quality materials, functional design, and eye-catching aesthetics, this partnership reflects the very best of both brands — and it’s bound to resonate with parents and kids alike.
The Wrangler x STATE collection will be available for purchase starting July 17, 2025, on Wrangler.com and Statebags.com. Jackets will retail for $89.99, backpacks for $149.99, and lunchboxes for $49.99. For more information, please visit Wrangler.com or follow @wrangler on social media for exclusive updates and behind-the-scenes looks at these must-have pieces.
About Wrangler
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com
About STATE Bags
STATE – the Original Family Bag Brand – is a purpose-driven company offering premium, thoughtfully designed backpacks, luggage and accessories for today’s family on the move. Co-Founders Jacq and Scot Tatelman created STATE to provide well-made, beautiful products while using the power of business to give forward. From the inception of the brand, giving back has been ingrained in the company’s ethos. With every purchase, STATE supports American families in need in the most impactful ways. STATE is available for purchase online at statebags.com and at leading retailers across the U.S. For more information, visit statebags.com or follow STATE at @statebags.
