Pacific Retail Capital Partners (PRCP), a leading retail real estate operating group, has achieved significant recognition at the 2025 International Council of Shopping Centers (ICSC) Global Awards. The company secured two MAXI Awards and one Visual Victory Award, bringing its total MAXI accolades to 29, underscoring its commitment to innovative marketing and community engagement strategies.
Celebrating Excellence in Retail Innovation
The ICSC Global Awards honor outstanding achievements in marketing, design, and development within the retail real estate industry. PRCP’s recent wins highlight its dedication to creating programs that not only enhance tenant success but also foster meaningful community connections.(ICSC)
Award-Winning Initiatives
Gold MAXI Award – Integrated Category: “Game Changers” at Franklin Park Mall
This campaign featured partnerships with five local athletes in a Name, Image, and Likeness (NIL) initiative. By integrating athlete appearances, social media campaigns, and in-mall advertising, the program achieved a 1,542% return on investment, significantly boosting retailer sales and foot traffic.
Silver MAXI Award – Integrated Category: “M360” Corporate CRM Platform
PRCP’s implementation of the M360 customer relationship management platform across 19 properties unified SMS and email communications, enabling advanced segmentation and event registration. The platform led to a 53% increase in SMS subscribers and a 22% open rate for segmented emails, enhancing customer engagement and driving sales.
Visual Victory Award – “Milky Moo” at Broward Mall
Recognized for the Most Creative In-line Temporary Design, this pop-up concept demonstrated PRCP’s ability to deliver visually engaging and innovative retail experiences.
Finalist Recognitions
PRCP also received finalist honors in several categories:
- Community Category: “M(all) Hands on Deck” – A disaster relief initiative supporting communities affected by Hurricanes Helene and Milton through fundraising events and awareness campaigns.
- Community Category: “RoboCon” at Bridgewater Commons – Transformed a local high school robotics competition into a regional festival celebrating science and technology, boosting mall traffic and community engagement.
- Integrated Category: “Shop Local Spotlight” at Northpark – Highlighted local businesses through targeted promotions, resulting in an 80% increase in tenant retention and showcasing 22 BIPOC and women-owned businesses.
- Community Category: “808 Bash” at Queen Ka’ahumanu Center – A community event supporting local businesses and nonprofits, featuring live music and family-friendly activities.
- Visual Victories Finalists – “Creamed” at Crabtree Valley Mall for Best Overall Kiosk Design and “Franklin Perk” at Franklin Park Mall for Most Creative In-line Temporary Design.
Leadership Perspective
Marina Satoafaiga, Vice President of Marketing for PRCP’s West Region, emphasized the significance of these awards: “These wins demonstrate our team’s unique ability to develop programs that not only engage customers but directly support our leasing objectives through measurable foot traffic, retailer sales growth, and tenant retention.” (Business Wire)
About Pacific Retail Capital Partners
Based in Southern California, PRCP manages over $3 billion in assets across 24 properties, encompassing more than 20 million square feet. The company’s integrated approach combines marketing, leasing, and property management to create vibrant community hubs that thrive in today’s competitive retail landscape.(Pacific Retail Capital Partners)
For more information, visit Pacific Retail Capital Partners.
