Amazon Welcomes Origins to Its Premium Beauty Store in the U.S.
Origins Expands Reach with Launch on Amazon’s U.S. Premium Beauty Store
In a strategic move to broaden its digital footprint and meet the evolving demands of skincare enthusiasts, Origins, a brand with over three decades of expertise in combining nature-inspired ingredients with scientific innovation, has officially launched its products on Amazon’s U.S. Premium Beauty Store . This expansion aims to provide consumers nationwide with convenient access to Origins’ high-performance skincare and body care products, along with thoughtfully curated gift sets suitable for various occasions.
A Strategic Digital Expansion
The decision to partner with Amazon underscores Origins’ commitment to accessibility and convenience. By leveraging Amazon’s extensive reach and trusted platform, Origins can connect with a broader audience seeking effective, nature-derived skincare solutions. This move aligns with the brand’s mission to deliver high-quality products that resonate with consumers’ values and lifestyles.
Product Offerings on Amazon
Customers can now explore and purchase a range of Origins’ iconic products through Amazon, including:
- GinZing™ Brightening Eye Cream: An energizing eye cream designed to reduce the appearance of dark circles and puffiness.
- Checks and Balances™ Frothy Face Wash: A gentle cleanser that balances dry and oily areas, leaving skin feeling refreshed.
- Mega-Mushroom™ Relief & Resilience Soothing Treatment Lotion: A soothing treatment formulated to calm and hydrate sensitive skin.
In addition to individual products, Origins offers a selection of giftable sets, making it easier for customers to share their favorite skincare and body care items during special occasions or self-care moments.
Commitment to Sustainability
As part of its dedication to responsible beauty, Origins has recently enhanced its packaging sustainability across its entire product line. The brand has introduced eco-friendly packaging designs that use 35% less plastic, incorporate 30% post-consumer recycled content, and are ergonomically designed for a better user experience . This initiative reflects Origins’ ongoing mission to minimize environmental impact while maintaining product efficacy and quality.
Leadership Perspective
Francesca Damato, Vice President of Global Marketing at Origins, emphasized the significance of this launch:
“Today’s consumers seek brands that reflect their values and deliver exceptional quality. For us, that means high-performance skincare powered by nature and science, and indulgent, sensorial body care—always with the well-being of people and the planet in mind. Launching in the U.S. Amazon Premium Beauty store allows us to connect with an even broader audience on a platform they know and trust, while also offering a more seamless and convenient gifting experience through Amazon’s ready-to-give options.”
Integration into Estée Lauder’s Digital Strategy
Origins’ debut on Amazon complements The Estée Lauder Companies’ broader digital strategy, which includes expanding the online presence of its prestigious beauty brands. This initiative aims to meet beauty enthusiasts where they are—digitally, conveniently, and authentically—by offering a curated selection of products through trusted e-commerce platforms.
Explore Origins on Amazon
To discover Origins’ range of skincare and body care products, visit their Amazon storefront at amazon.com/origins. For more information about the brand and its sustainability efforts, please visit www.origins.com or follow @origins on social media.
About Origins
Founded in 1990, Origins has been at the forefront of integrating nature’s potent ingredients with advanced scientific research to create high-performance skincare and body care products. The brand is committed to responsible sourcing, environmental sustainability, and delivering transformative, 100% vegan formulas that provide real results.
About The Estée Lauder Companies
The Estée Lauder Companies Inc. is a leading global manufacturer, marketer, and seller of quality skincare, makeup, fragrance, and hair care products. Its products are sold in approximately 150 countries and territories under brand names including Estée Lauder, Clinique, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, and Origins, among others.
