NielsenIQ Expands Product Insights Platform to Equip Retailers and Brands for Global Tariff Challenges
NielsenIQ Broadens Global Reach of NIQ Product Insights to Aid Retailers and Brands in Navigating Tariff and Regulatory Challenges
NielsenIQ (NIQ), a global leader in consumer intelligence, has announced a significant expansion of its NIQ Product Insights (NPI) solution. This strategic move aims to assist retailers and consumer packaged goods (CPG) companies in adapting to evolving global trade dynamics, including tariffs and regulatory changes.
Global Expansion of NPI
Building on its success in the United States, NIQ plans to extend NPI to 25 additional markets across Western Europe, Eastern Europe, the Middle East, and Latin America throughout 2025 and 2026. This expansion will provide businesses in these regions with access to detailed product attribute data, enabling them to better understand and respond to consumer preferences and regulatory requirements. (NIQ)
Comprehensive Product Attribute Data
NPI offers an extensive catalog of over 27,000 structured product attributes per SKU, encompassing dietary information, sustainability indicators, clean label characteristics, and more. By leveraging generative AI technology, NPI can address 99% of consumer queries, such as identifying whether a product is gluten-free, GLP-1 friendly, or domestically produced. (KamCity)
Addressing Macroeconomic Challenges
The expansion of NPI comes at a time when retailers and brands face increased pressure from tariffs, inflation, and changing consumer demands. By providing granular product-level data, NPI empowers businesses to make informed decisions regarding product development, merchandising, and marketing strategies. This includes understanding the impact of global regulatory changes, such as origin labeling and food Retailers additive bans, on consumer behavior. (Research Live)
Enhancing Consumer Personalization and Innovation
With access to detailed product attributes, retailers can enhance category Retailers management, optimize shelf layouts, and deliver personalized shopping experiences that drive customer loyalty and conversion. For CPG manufacturers, NPI facilitates faster innovation by identifying emerging trends and enabling the development of products that align with consumer preferences. (NIQ)
Strategic Importance of NPI Expansion
The global rollout of NPI underscores NIQ’s commitment to providing comprehensive consumer intelligence solutions that help businesses navigate complex market environments. By combining robust market measurement with advanced AI capabilities, NIQ aims to offer a unified source of truth for optimizing strategy, product development, and merchandising execution. (NIQ)
About NielsenIQ
NielsenIQ (NIQ) is a leading global provider of consumer intelligence, offering insights into shopping behavior and market trends across more than 90 countries. Following its merger with GfK in 2023, NIQ has expanded its reach to cover approximately 85% of the world’s population and over $7.2 trillion in global consumer spending. Through advanced analytics and state-of-the-art platforms, NIQ delivers a holistic view of retail and consumer insights, enabling businesses to identify growth opportunities and make data-driven decisions.
For more information about NIQ Product Insights and to request a demo, please visit NIQ Product Insights.
