WestJet Partners with RewardOps to Launch First-Ever Loyalty eStore
WestJet has partnered with RewardOps to launch its first-ever loyalty eStore, marking a significant expansion of the WestJet Rewards program. This collaboration aims to provide members with more flexible options to earn and redeem points beyond travel, enhancing overall engagement and value.Press Release Services
Expanding Beyond Travel
The new WestJet Rewards eStore allows members to earn and redeem points on everyday purchases, including merchandise from popular brands like Apple, Dyson, and KitchenAid, as well as various gift cards. This initiative is part of WestJet’s broader strategy to modernize its loyalty program and increase member engagement.
Seamless Integration with RewardOps
RewardOps, a subsidiary of CORA Group, was selected for its comprehensive suite of products and services, offering a seamlessly integrated earn and redemption experience. Its robust back-end platform and fully branded front-end website reinforce RewardOps’ unified approach, which was a key factor in WestJet’s decision to partner. Press Release Services
Enhancing Member Experience
Steve McClelland, Vice President of Loyalty at WestJet, stated, “RewardOps has been a key partner in transforming our loyalty program and delivering greater value and choice for our eStore members.” The collaboration aims to make WestJet Rewards more competitive by offering a more flexible, points-based system with expanded earning and redemption options. Press Release Services
Broader Loyalty Strategy
Beth McCoy, President of RewardOps, underscored the vital role of a comprehensive loyalty eStore in today’s competitive airline industry. She stressed that customer experience must be a top priority for airlines aiming to retain and grow their member base. According to McCoy, the key to staying relevant lies in evolving loyalty strategies from purely transactional models—focused only on travel rewards—to more emotionally engaging experiences that offer members everyday value.
By enabling customers to earn and redeem points on routine purchases through a loyalty eStore, airlines can build stronger, more meaningful relationships with their members. This shift fosters deeper engagement and brand affinity, as members interact with the loyalty program more frequently and find value beyond flight-related benefits. McCoy pointed out that such programs transform loyalty from an occasional incentive into a daily habit, which ultimately strengthens customer retention and enhances the overall brand experience.
She concluded that those airlines capable of creating a seamless, integrated user experience—one that aligns with the lifestyle of today’s consumers—will enjoy a distinct competitive edge in the market. The success of this approach lies in offering flexibility, convenience, and emotional connection through diverse and accessible reward options.
About RewardOps
RewardOps is an engagement e-commerce platform that combines earn and burn capabilities to create positive disruption in the rewards space. Its cloud-hosted infrastructure and SaaS approach set it apart in the loyalty industry, allowing partners to access millions of products through a growing marketplace of reward suppliers.
