The Estee Lauder Companies Welcome Brian Franz as Chief Technology, Data & Analytics Officer
The Estée Lauder Companies Inc. (NYSE: EL) announced the appointment of Brian Franz as its first Chief Technology, Data & Analytics Officer. Franz will report directly to President and CEO Stéphane de La Faverie and will join the company’s executive leadership team.
This strategic move underscores Estée Lauder’s commitment to its “Beauty Reimagined” vision, aiming to integrate advanced technology and data analytics into its operations to enhance agility and consumer-centricity.
In his new role, Franz will oversee the global IT organization, digital technology and experience, and enterprise data teams. His responsibilities include modernizing infrastructure, building resilient platforms, and advancing AI-powered capabilities to deliver personalized customer experiences and drive business agility.
Franz brings a wealth of experience from his previous roles, including Executive Vice President and Global Chief Information Officer at State Street, where he led global technology, enterprise resilience, and data initiatives. His background also includes senior positions at Diageo PLC and PepsiCo International, where he focused on aligning technology strategies with business objectives.
The Estée Lauder Companies Inc. (NYSE: EL) has officially appointed Brian Franz as its first Chief Technology, Data & Analytics Officer, effective April 21, 2025. Reporting directly to President and CEO Stéphane de La Faverie, Franz will also join the company’s executive leadership team as he takes on a central role in steering Estée Lauder’s ambitious digital and operational transformation.
Franz’s appointment comes at a pivotal time for the company, as it intensifies efforts to execute its strategic “Beauty Reimagined” vision—a comprehensive initiative designed to modernize the company’s infrastructure, accelerate innovation, and place greater emphasis on data-driven, consumer-centric decision-making.
In his new position, Franz will be responsible for driving Estée Lauder’s global technology and data agenda. This includes leading the IT organization, the Digital Technology and Experience team, and the Enterprise Data team. His mandate will focus on building secure, scalable platforms, integrating digital systems, and applying artificial intelligence to elevate customer engagement and enhance overall business agility.
CEO Stéphane de La Faverie emphasized Franz’s critical role in this transformation, stating, “Brian’s strategic leadership and passion for innovation make him the ideal candidate to shape the future of technology, data, and analytics at The Estée Lauder Companies.” De La Faverie also highlighted the appointment as part of a broader leadership restructuring intended to streamline operations, break down organizational silos, and align the company’s technology and data strategies with its evolving global business needs.
Franz brings decades of leadership experience in global technology and operations to his new role. Most recently, he served as Executive Vice President and Global Chief Information Officer at State Street, where he led enterprise-wide technology and data strategies. Prior to that, he held key executive roles at Diageo PLC and PepsiCo International, consistently championing digital transformation and operational excellence. His track record includes driving large-scale innovation while maintaining a sharp focus on user experience and platform resilience.
As Estée Lauder continues to expand its digital capabilities and redefine how it connects with consumers around the world, Franz’s leadership is expected to be instrumental in shaping the next chapter of the company’s growth and modernization.
Franz holds a master’s degree from New York University and a bachelor’s degree from Iona College.
Franz holds a master’s degree from New York University and a bachelor’s degree from Iona College.
The Estée Lauder Companies Inc. is a leading manufacturer, marketer, and seller of premium skincare, makeup, fragrance, and hair care products, with a portfolio of luxury and prestige brands sold in approximately 150 countries and territories.
For more information, please visit www.elcompanies.com.
