Whisker and Tidy Cats® Launch The Perfect Cycle™ Through Strategic Partnership
Whisker and Tidy Cats Partner to Launch The Perfect Cycle™: A New Era in Smart Cat Care
In an exciting collaboration that marks a turning point for cat care technology, Whisker—the global leader in connected pet care and creator of the number one self-cleaning litter box, Litter-Robot®—has teamed up with Tidy Cats, America’s top cat litter brand, to unveil a revolutionary new product: Tidy Cats Designed for Litter-Robot®. This specialized litter formula is engineered to work in perfect harmony with Whisker’s innovative self-cleaning litter box, introducing a concept they call The Perfect Cycle™.
The Perfect Cycle™ is more than a feature—it’s an experience. While Litter-Robot is designed to function with any premium clumping litter, this newly developed litter goes a step further by maximizing the unit’s potential. This advanced clumping formula is purpose-built to complement the Litter-Robot’s design and automation, and when paired with The Perfect Cycle™ app setting, it delivers optimal results in cleanliness, odor control, and user satisfaction.
Innovation Backed by Research and Experience
The collaboration between Whisker and Tidy Cats was born out of a shared vision to improve the lives of cats and cat parents. Whisker, known for its forward-thinking technology and intuitive product designs, has been at the forefront of smart pet care since launching the Litter-Robot in 2000. Tidy Cats, a division of Nestlé Purina PetCare, has decades of expertise in producing high-quality litter solutions that keep homes clean and fresh.
Together, these two powerhouses combined their knowledge to design a clumping litter that enhances the Litter-Robot’s performance, specifically with The Perfect Cycle™—a new setting in the Whisker app based on research into cat behavior, litter usage patterns, and machine optimization.
Features That Define The Perfect Cycle™
The new Tidy Cats Designed for Litter-Robot® litter boasts a suite of impressive Partnership features designed to address common litter box pain points while making daily maintenance easier than ever:
- Hard and Fast Clumping: The litter quickly forms firm, dry clumps that remain intact throughout the cleaning cycle. This is essential for the Litter-Robot’s sifting system to work effectively, ensuring thorough waste removal and reducing residue.
- Motion-Activated Revitalizing Scent: A unique feature that sets this litter apart is its motion-activated scent, which is triggered during the Litter-Robot’s cycle or when a cat uses the box. It provides a burst of freshness that helps neutralize odors without being overpowering.
- Powerful Odor Control: Leveraging advanced odor-trapping technology, the litter keeps the waste drawer and surrounding area smelling fresh. This is crucial for households with multiple cats or smaller living spaces.
- The Perfect Cycle™ Integration: When used in conjunction with the Whisker app, cat parents can activate The Perfect Cycle™ setting, which tailors the cleaning schedule and performance settings based on the use of this specific litter type. It represents a smart, responsive approach to litter box management.
Jacob Zuppke, CEO of Whisker, shared his enthusiasm about the collaboration: “This partnership with Tidy Cats brings together two trusted names in cat care to create something really useful for pet parents. I’ve seen the Partnership difference in my own home—and I think our customers will too.”
A Natural Alignment of Leaders in Pet Care
This strategic partnership is not just a product collaboration—it’s the merging of two brands with a deep understanding of their respective niches. Whisker has long been the gold standard in automated litter box solutions, while Tidy Cats has earned its reputation through consistent quality and innovation in litter formulations.
“Tidy Cats knows that maintaining a clean litter box is crucial for a cat’s health and well-being,” said Brent Gleckler, VP and General Manager of the Golden Products Division at Purina. “The partnership between Whisker’s Litter-Robot and Tidy Cats offers cat owners two innovative solutions from industry leaders, creating an easy and effective way to enhance the litter box experience, ensuring satisfaction – and compliance – for both the owners and their cats.”
Step-by-Step Guide to Activating The Perfect Cycle™
For cat parents eager to take advantage of this new offering, setting up The Perfect Cycle™ is straightforward:
- Fill the Litter-Robot with the new litter: Pour Tidy Cats Designed for Litter-Robot® into the globe, filling up to the indicated fill line.
- Reset the unit: Tap the reset button on the Litter-Robot to calibrate the sensors.
- Launch the Whisker App: Open the Whisker app on your smartphone and navigate to the settings menu.
- Select Your Litter Type: Under the “Litter” section, choose Tidy Cats as the brand and then select the “Designed for Litter-Robot®” formula.
- Enable The Perfect Cycle™: Activate the app feature to optimize the Partnership cleaning cycle and overall performance.
Please note that The Perfect Cycle™ feature is currently available exclusively for Litter-Robot 4 models.
Availability and Retail Partnerships
The Tidy Cats Designed for Litter-Robot® litter is offered in two convenient package sizes: a 20-pound jug and a 22-pound box. These options provide flexibility for single- and multi-cat households. The litter is now available at major retail outlets that already carry both Litter-Robot and Tidy Cats products, including:
- Chewy
- Amazon
- Target
- PetSmart
- Walmart
To learn more or place an order, visit litter-robot.com/tidycats.
About Whisker
Founded in 2000 by inventor Brad Baxter, Whisker is a pioneer in smart pet technology and the maker of Litter-Robot, the world’s leading self-cleaning litter box. Over the years, Whisker has expanded its offerings to include Feeder-Robot and accessories via Litterbox.com, creating a holistic ecosystem for pet care. Headquartered in Auburn Hills, Michigan, with facilities in Juneau, Wisconsin, Whisker employs over 600 team members and has sold more than 1.5 million units globally. The brand is dedicated to making life more convenient for pet parents while enhancing the well-being of their furry companions.
About Tidy Cats and Nestlé Purina PetCare
Nestlé Purina PetCare has been a household name in pet nutrition and hygiene for more than a century. Founded in 1894, Purina has built a reputation for scientific excellence in pet care, with over 500 experts including veterinarians, scientists, and nutritionists behind its formulas. Its brands—including Purina ONE, Pro Plan, Friskies, and Tidy Cats—serve millions of dogs and cats annually. Tidy Cats, in particular, has become a staple in American homes due to its consistent performance and focus on innovation.
Beyond products, Purina is committed to community and environmental stewardship. Over the past five years alone, the company has contributed over $150 million to organizations that support pets and people, foster community development, and protect the planet.
As part of the global Nestlé family, Purina continues to lead the way in pet wellness, offering cutting-edge products backed by science and shaped by compassion.
Final Thoughts: Transforming the Cat Care Experience
The partnership between Whisker and Tidy Cats is a milestone in the evolution of pet care, fusing technology and tradition to create a product that delivers unparalleled convenience, cleanliness, and peace of mind. With The Perfect Cycle™ and its tailored litter solution, cat owners now have access to a system that addresses the core challenges of litter box maintenance in a smarter, more efficient way.
For modern pet parents who demand innovation without sacrificing quality, this collaboration delivers exactly what the name promises—a perfect cycle.
