Pixis Rebrands to Highlight Its Role in Shaping the Future of AI Advertising
Pixis Unveils New Brand Identity to Lead the Future of AI-Powered Advertising
In a significant move to redefine its position in the rapidly evolving advertising landscape, Pixis, a leading AI-powered advertising solution, has announced a comprehensive rebranding initiative. This transformation is not merely cosmetic; it reflects Pixis’s commitment to innovation, scalability, and democratizing access to cutting-edge AI technology for marketers worldwide.
A Strategic Rebranding for a New Era
Pixis’s rebranding encompasses a refreshed visual identity, including a modernized logo and a revamped website, designed to resonate with the dynamic needs of contemporary marketers. However, the core of this initiative lies in reinforcing Pixis’s mission: to empower businesses to thrive in an AI-centric marketing environment by amplifying creativity, reducing manual labor, and delivering exceptional results.
CEO Shubham Mishra emphasized the transformative potential of AI in marketing:
“Today, AI-powered tools help marketers predict consumer behavior, deliver hyper-personalized customer experiences, optimize campaigns in real-time, and reach new audiences. But more than technology, this new era belongs to the marketer. We believe AI should empower teams to dedicate their time and attention to higher-order strategic pursuits only they can deliver.”
Impressive Growth and Leadership Expansion
The rebranding comes on the heels of remarkable growth for Pixis. In 2024, the company nearly doubled its revenue, a testament to the increasing demand for AI-driven marketing solutions. This growth trajectory is supported by a robust leadership team, including the recent appointment of Jason Widup Rebrands as Senior Vice President of Marketing. The marketing team has also expanded with key hires:
- Evan Dunn, Head of Growth
- Catherine Mietek, Head of Product Marketing
- Maia Baram, Head of Global Events and Experiences
- Colin Campbell, Head of Content and Community
- Kristen Pecka, Head of Marketing for Stellar
These strategic additions are poised to drive Pixis’s mission forward, fostering innovation and enhancing client engagement.
Innovations in AI-Powered Marketing Solutions
Pixis continues to push the boundaries of what’s possible in AI-driven advertising. The company plans to release an industry benchmark report highlighting the current state of consumer Rebrands advertising. Additionally, significant updates to its product portfolio are on the horizon:
- Enhanced AI-Powered Marketing Platform: Designed to efficiently target audiences, optimize ad spend, and drive return on investment.
- New AI-Powered Creative Platform: Aimed at creating, testing, and amplifying ad creative at unprecedented speed and scale.
These innovations are built upon Pixis’s codeless AI infrastructure, which includes over 200 proprietary AI models. This infrastructure allows marketers to deploy AI solutions without the need for coding expertise, streamlining workflows and enhancing campaign performance.
Real-World Impact: DHL Express Case Study
The efficacy of Pixis’s solutions is exemplified by its collaboration with DHL Express. By deploying Pixis’s codeless AI technology, DHL Express achieved a 35% increase in clickthrough rates Rebrands within the first month. The AI infrastructure enabled real-time campaign monitoring, contextual audience targeting, and efficient creative recommendations, leading to a significant uptick in lead quality and cost efficiency.
Sanup Pillai, Global Head of Digital Marketing & Martech at DHL Express, remarked:
“We found Pixis to be a non-biased infrastructure with powerful cross-platform capabilities. We were able to easily integrate Pixis into our marketing channels, CRM, and attribution platforms to begin deriving insights and initiate appropriate actions. We were able to quickly reach the right audience at the right time, and at scale – allowing us to free up resources to concentrate on strategy and other key value-addition efforts.”
Securing Investment for Continued Innovation
In 2023, Pixis secured $85 million in Series C1 funding, bringing its total capital raised to $209 million. This funding round, led by Touring Capital with participation from Grupo Carso, Rebrands General Atlantic, Celesta Capital, and Chiratae Ventures, is earmarked for:
- Deepening AI capabilities
- Accelerating global expansion
- Investing in R&D to refine and launch a generative AI-powered creative studio
- Building strategic product and business partnerships
About Pixis
Founded in 2018, Pixis is a no-code AI platform that assists brands in scaling all aspects of their marketing efforts. Its codeless AI infrastructure delivers over 200 proprietary AI models, providing marketers with robust plug-and-play AI products—from campaign optimization to creative asset generation—without the Rebrands need for coding. Pixis’s platform is leveraged by over 200 global brands, including DHL, Carsome, Joe & The Juice, Kavak, and HDFC Bank.
Looking Ahead
Pixis’s rebranding is more than a visual overhaul; it’s a strategic initiative that underscores the company’s commitment to leading the future of AI-powered advertising. By continuously Rebrands innovating and Rebrands expanding its suite of AI-driven solutions, Pixis aims to empower marketers to navigate the complexities of modern advertising with confidence and agility.
