Content Commerce Innovator Vudoo Partners with Amazon Publisher Services Connections Marketplace
Vudoo Joins Amazon Publisher Services Connections Marketplace, Pioneering the Future of Content Commerce
In a significant development for the digital advertising and e-commerce sectors, Vudoo, an award-winning commerce media platform, has announced its inclusion in the Amazon Publisher Services (APS) Connections Marketplace. This strategic move positions Vudoo as a first mover in offering commerce content solutions on the APS platform, enabling publishers to unlock new monetization opportunities.
Enhancing Publisher Capabilities
By integrating with Vudoo, publishers can transform their creative assets into interactive, transactable experiences, keeping audiences engaged on their sites. Utilizing real-time commerce signals and intent data, this integration aims to drive higher engagement and conversions, thereby boosting advertiser demand.
This announcement follows Vudoo’s entry into the AWS Partner Network in April 2024, which allowed Amazon Web Services partners worldwide to access Vudoo’s in-stream checkout technology. This technology enables users to make purchases directly within content, without being redirected, enhancing the customer experience and providing valuable first-party data for retailers and advertisers citeturn0search0.
Leadership Perspective
Nick Morgan, Founder and CEO of Vudoo, expressed enthusiasm about the listing:
“Being listed on the Amazon Publisher Services Connections Marketplace is a pivotal moment for Vudoo. It places us at the intersection of content, commerce, and performance, directly in the hands of the world’s leading publishers. Consumers today seek immediacy; they don’t want to navigate through multiple steps to make a purchase. Our integration empowers publishers to activate new revenue streams through immersive, commerce-enabled ad experiences that seamlessly transition from inspiration to transaction.”
Vudoo’s Commerce Suite: A Comprehensive Solution
Vudoo’s suite of solutions offers a range of benefits for publishers and retail media networks, including:
- Transforming Passive Viewers into Buyers: By enabling commerce-enabled ads, Vudoo shortens the path to purchase, driving immediate conversions.
- Keeping Audiences On-Site: Innovative commerce media tools facilitate closed-loop attribution and enhance user engagement.
- Activating Full-Funnel Growth: Vudoo’s solutions drive awareness to purchase within a single, high-performing creative.
- Leveraging Intent Data and Commerce Signals: Publishers can refine targeting, optimize creative, and improve bidding strategies.
- Monetizing Video and Display: With brand-safe, commerce-ready formats, publishers can attract more ad dollars.
- Elevating Ads with Interactive Commerce Features: Integration of buy-now buttons, product catalogs, and checkouts enhances ad interactivity.
- Seamless eCommerce Integration: Vudoo connects with platforms like Shopify, Magento, and Salesforce Commerce Cloud, and payment gateways including Stripe, Adyen, Braintree, and Cybersource via its headless commerce API.
- Tracking Commerce Signals: Analyzing product selections, add-to-carts, and abandoned carts helps understand user behavior.
- Improving Retargeting: Identifying high-intent users allows for optimized, personalized campaigns.
- Activating Commerce Interactions Across Display and Rich Media: Vudoo’s technology enables commerce interactions across various media formats.
According to a Kantar study, Vudoo’s technology has demonstrated significant success, with 81% of consumers finding product discovery and shopping easier with commerce-enabled ads. This streamlined approach shortens the path to purchase, captures valuable intent data and commerce signals, and provides closed-loop attribution for impactful campaigns citeturn0search3.
About Vudoo
Founded in 2017, Vudoo’s content commerce platform enables advertisers to enhance their content by creating personalized journeys through unique, one-to-one storytelling that captures audience attention and boosts engagement. The company’s patent-pending, in-stream checkout feature allows customers to transact directly within content, enabling advertisers to boost conversions and collapse the sales funnel. Vudoo’s low footprint means brands and publishers can integrate content commerce functions into their tech stack without needing to upgrade their own infrastructure or operational capabilities citeturn0search0.
Vudoo has established partnerships with publishers including News Corp, New Zealand Media and Entertainment (NZME), Are Media, and independent agency Lex Labs. The company has also facilitated campaigns for global brands such as Hilton, Samsung, Moët & Chandon, Burberry, Dyson, and Lexus citeturn0search2.
Conclusion
Vudoo’s inclusion in the Amazon Publisher Services Connections Marketplace signifies a major advancement in content commerce, providing publishers with innovative tools to monetize their content effectively. By integrating interactive, shoppable experiences directly into content, Vudoo is reshaping the digital advertising landscape, offering consumers a seamless path from inspiration to transaction.
