Trove Acquires reverse.supply to Strengthen Leadership in European Recommerce Market
In a significant move that underscores the growing importance of sustainable business models, Trove, a leading provider of recommerce-as-a-service and trade-in solutions, has announced its acquisition of reverse.supply, Germany’s foremost recommerce platform. This strategic acquisition not only strengthens Trove’s foothold in the European market but also accelerates the adoption of circular economy practices among global brands.
Expanding Global Presence Through Strategic Acquisition
Trove’s acquisition of reverse.supply marks a pivotal step in its international expansion strategy. By integrating reverse.supply’s robust European infrastructure and market expertise, Trove aims to offer more accessible, scalable, and seamless recommerce solutions to brands across over 30 countries. This move aligns with Trove’s mission to empower brands to implement circular business models effectively, thereby reducing environmental impact and fostering customer loyalty.
Leveraging Combined Expertise for Advanced Recommerce Solutions
The merger brings together Trove’s established technology platform with reverse.supply’s deep understanding of the European market. This synergy enables Trove to offer an enhanced suite of services, including:
- Cross-Channel Trade-In and Take-Back Solutions: Facilitating efficient product returns and exchanges across various sales channels.
- Peer-to-Peer Trading Platforms: Enabling customers to buy and sell pre-owned products directly, fostering community engagement.
- Brand-Centric Recommerce Offerings: Tailoring resale solutions to align with individual brand identities and customer expectations.
- Seamless Marketplace Integrations: Ensuring smooth interoperability with existing e-commerce platforms and marketplaces.
- Comprehensive Repair Services: Extending product lifecycles through accessible repair options.
These integrated services position Trove as a one-stop solution for brands aiming to transition to sustainable, circular business models.
Responding to Evolving European Legislation
The acquisition comes at a crucial time when European legislation is increasingly emphasizing producer responsibility and the right to repair. New regulations are compelling brands to develop effective recommerce, repair, and recycling programs. Trove’s expanded capabilities, bolstered by reverse.supply’s regional insights, equip brands to navigate these regulatory changes adeptly.
Terry Boyle, CEO of Trove, remarked, “With our new European headquarters in Berlin and a team that has been active in recommerce for almost five years, we are ideally positioned to support European and global brands across all regions, providing them with all the capabilities they need to build and scale successful recommerce programs.”
Enhancing Brand Partnerships and Customer Reach
The acquisition also brings reverse.supply’s esteemed European partners into Trove’s portfolio, including Bergzeit, Decathlon, ARMEDANGELS, Hessnatur, and 10Days. These brands will now have access to Trove’s comprehensive technology suite, enabling them to scale their recommerce initiatives more effectively.
Max Große Lutermann, co-founder of reverse.supply, expressed enthusiasm about the merger: “We are proud to be part of this important milestone. The acquisition strengthens our ability to deliver even more strategic value to European brands and retailers. With our combined expertise and Trove’s technology, we can now offer scalable, profitable circular solutions – individually tailored to the needs of each brand and retailer.”
Leadership and Operational Continuity
The entire reverse.supply team will integrate into Trove’s operations, with the new European headquarters established in Berlin. Founders Janis Künkler and Max Große Lutermann will continue to lead the European division, ensuring continuity and leveraging their regional expertise to drive growth.
Building on Previous Strategic Moves
This acquisition follows Trove’s earlier strategic acquisition of Recurate in August 2024, which significantly expanded its offerings in peer-to-peer recommerce, Shopify integrations, and operational networks. By consolidating these capabilities, Trove is reinforcing its position as a leader in the recommerce space.
About Trove
Founded with a vision to revolutionize the retail industry through sustainable practices, Trove has emerged as a pioneer in recommerce and trade-in solutions. The platform enables brands to efficiently launch, manage, and scale their recommerce programs, offering advanced solutions such as:
- In-Store and Digital Trade-Ins: Facilitating seamless product exchanges both online and offline.
- Returns Processing and Non-New Inventory Management: Streamlining the handling of returned and pre-owned products.
- Recommerce Website Development and Operations: Building and managing dedicated resale platforms for brands.
- Shopify Integrations: Ensuring compatibility with popular e-commerce platforms for streamlined operations.
- Repair and Recycling Capabilities: Providing services that extend product lifecycles and reduce waste.
- Peer-to-Peer Technology: Empowering customers to engage directly in the resale process.
Leading companies such as Canada Goose, Carhartt, Michael Kors, Patagonia, On, Arc’teryx, Brooks, and Steve Madden rely on Trove’s platform to tap into new customer segments, optimize recommerce strategies with comprehensive analytics, and ensure seamless operations across all channels.
As a certified B Corporation, Trove is committed to driving sustainable change in retail, aiming to combine economic efficiency with ecological responsibility.
The Future of Recommerce in Europe and Beyond
Trove’s acquisition of reverse.supply signifies a broader trend in the retail industry towards embracing circular economy principles. As consumer demand for sustainable options grows and regulatory pressures mount, brands are increasingly recognizing the value of recommerce not only as an environmental imperative but also as a viable business strategy.
By expanding its presence in Europe and enhancing its technological capabilities, Trove is well-positioned to lead this transformation, offering brands the tools and expertise needed to thrive in a more sustainable and customer-centric retail landscape.
