Xsolla and ALTAVA Group Partner to Bring Luxury Fashion IP into the Gaming World
Xsolla and ALTAVA Group Forge Strategic Alliance to Integrate Luxury Fashion into Gaming
In a groundbreaking move, Xsolla, a global leader in video game commerce, has partnered with ALTAVA Group, a digital fashion and virtual entertainment company. This collaboration aims to bridge the gap between luxury fashion and the gaming world, offering developers and publishers access to ALTAVA’s extensive catalog of high-quality branded digital fashion assets. The partnership seeks to explore scalable and creative ways to integrate luxury fashion intellectual property (IP) into gaming experiences, enhancing personalization and immersive digital environments.
According to Morgan Stanley, the demand for digital fashion is expected to reach $50 billion by 2030, driven by increasing personalization, immersive digital environments, and avatar-based commerce. By combining Xsolla’s robust infrastructure with ALTAVA’s patented 3D fashion AI tools and avatar systems, developers can now offer customized 3D fashion experiences, avatar customization, and exclusive branded content through a dedicated online marketplace powered by Xsolla.
This partnership not only allows developers to monetize virtual goods based on globally recognized luxury brands but also paves the way for digital-physical integration. ALTAVA plans to enable the purchase of physical goods through localized physical activations worldwide in collaboration with Xsolla. The collaboration will incorporate ALTAVA’s AI-powered fashion technology for customizable assets and K-wave entertainment elements, including K-pop, idol, and K-drama IP, to maximize global exposure. Additional brand campaigns with leading global brands and collaborations are planned across multiple platforms in 2025.
ALTAVA’s portfolio includes over 3,000 3D fashion assets optimized for use in games, virtual platforms, and various avatar systems. These assets are part of previous project collaborations with over 20 leading luxury and fashion brands, including Balmain, Clarins, Fendi, and Renault. Developers will be able to access this content using Xsolla’s merchandising tools and integrate it into their games to customize avatars, marketplace offers, and in-game events. The collaboration introduces a flexible revenue-sharing model for digital and user-generated assets.
Chris Hewish, Xsolla’s Chief Strategy Officer, stated, “ALTAVA’s innovative approach to digital fashion perfectly complements our mission to simplify gaming commerce while expanding opportunities for both developers and players. Together, we are facilitating the use of games in the global demand for self-expression, identity, and premium intellectual property, delivering an immersive, scalable, and authentic luxury fashion experience.”
Andy Ku, Founder and CEO of ALTAVA Group, emphasized, “This partnership with Xsolla accelerates our mission to bring luxury to the world of gaming, not as a novelty, but as a significant part of digital culture. By combining the intellectual property of high-end brands with Xsolla’s powerful infrastructure, we create real value for developers, brands, and players, creating new experiences, audiences, and revenues.”
By launching this collaboration, Xsolla and ALTAVA aim to expand the convergence of fashion and gaming by delivering next-generation interactive experiences powered by premium intellectual property, cultural relevance, digital and physical integration, and player-driven creativity.
To learn how Xsolla and ALTAVA are bringing digital fashion to games and discover integration opportunities, visit xsolla.pro/xsolla-altava.
About Xsolla
Xsolla is a leading global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes finance, sell, launch, and monetize their games globally and across platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the challenges of global distribution, marketing, and monetization to help partners reach more geographies, generate more revenue, and build relationships with players around the world. The company is headquartered in Los Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, Montreal, and other cities worldwide.
For more information, visit xsolla.com.
About ALTAVA Group
ALTAVA is an AI fashion technology company that emerged from LVMH’s La Maison des Startups program and has investors including notable companies such as SM Entertainment, LG Electronics, Natalia Vodianova, Hyundai Department Group, and Animoca Brands. ALTAVA operates the ALTAVA AI platform, enabling creators to easily create assets for various online games and virtual worlds. The company is also a leader in creating virtual experiences and has collaborated with some of the world’s most recognized brands. ALTAVA’s AI-based technology and expertise in 3D asset development allow the company to take a leading position in connecting digital fashion experiences with physical goods.
