Good American Debuts Expands Retail Presence with Macy’s Partnership, Elevating the Denim Experience Nationwide
Good American, Debuts the globally recognized fashion brand co-founded by Khloé Kardashian and Emma Grede, is set to make a major retail expansion by launching at Macy’s for the Spring 2025 season. Initially debuting in 36 Macy’s stores, the brand’s presence will extend to 79 locations nationwide by Fall 2025. This partnership marks a pivotal milestone for Good American, reinforcing its commitment to inclusivity and accessibility while further solidifying its standing in the competitive denim and apparel market.
Macy’s, a retail giant with a Debuts broad and diverse customer base, provides an ideal platform for Good American to reach millions of new shoppers. Through this expansion, Good American continues its mission of offering premium denim and wardrobe essentials that cater to women of all shapes and sizes, ensuring a seamless blend of style, comfort, and confidence. With Macy’s extensive footprint, customers across the country will now have direct access to Good American’s signature designs both in-store and online via Macy’s mobile app and macys.com.
A Strategic Step in Retail Growth
Emma Grede, Co-Founder and CEO of Good American, Debuts emphasized the significance of this collaboration, stating, “Partnering with Macy’s is an exciting milestone for Good American and a key component of the brand’s overall retail expansion strategy. Launching in Macy’s reinforces our commitment to meeting our customers where they are, especially as we see a growing demand for in-person shopping experiences. Macy’s gives us the opportunity to continue scaling our business like no other retailer can, fueling the next chapter of our growth.”
This partnership aligns with Good American’s broader vision of making its high-quality, fashion-forward pieces more widely available. Since its inception, the brand has championed body positivity and inclusivity, offering one of the most diverse sizing ranges in the industry—from 00 to 5XL. By bringing its innovative designs to Macy’s, Good American not only broadens its consumer reach but also strengthens its ability to compete within the premium denim and apparel segment.
Macy’s Commitment to Expanding Fashion Diversity
Macy’s Chief Merchandising Officer, Nata Dvir, expressed enthusiasm about the launch, stating, “Debuts We are thrilled to introduce Good American Debuts to our customers. The brand complements Macy’s selection of premium fashion brands and expands our denim assortment. Emma Grede and her team have built a brand that empowers women to feel confident in their own skin while continuously innovating in the denim category. This partnership allows us to offer even more compelling and trend-forward fashion choices that reflect our customers’ evolving style preferences.”
Macy’s has long been a leader in bringing high-quality, diverse fashion to the mainstream market. By incorporating Good American into its lineup, the retailer is reinforcing its commitment to size inclusivity, innovative fashion, and providing customers with more choices that cater to a variety of body types and personal styles.
Good American’s Signature Collection at Macy’s
The Good American collection Debuts available at Macy’s will feature an assortment of denim and ready-to-wear pieces designed with both fashion and functionality in mind. Some of the standout items include:
- Good Legs Straight Denim – A classic silhouette that enhances shape and provides a comfortable, flattering fit.
- Good Waist Palazzo Crop Denim – A statement-making piece that merges trend and versatility, perfect for effortless styling.
- Scuba Tee Bodysuits – Crafted from premium, body-contouring fabric, these bodysuits provide a sleek, polished look that complements any wardrobe.
Each piece in the collection embodies Good American’s Debuts ethos of combining cutting-edge design with superior quality. The brand’s focus on fit, comfort, and style ensures that every customer can find items that suit their lifestyle while feeling confident in their own skin.
Setting New Standards in Fashion
Good American’s expansion into Macy’s represents more than just a retail partnership; it signals a broader movement towards inclusivity, innovation, and redefining industry standards. The brand continues to challenge conventional fashion norms by integrating sustainable practices, advanced fabric technology, and a relentless commitment to fit. By doing so, Good American is not only setting new benchmarks in denim but also paving the way for a more inclusive and consumer-centric approach to fashion.
Beyond denim, the brand’s extensive portfolio includes activewear, swimwear, and everyday essentials designed to support and enhance the confidence of modern women. The incorporation of high-quality fabrics and sustainable production techniques underscores Good American’s dedication to responsible fashion while maintaining its commitment to style and functionality.
A Future of Continued Growth and Influence
As Good American Debuts continues to evolve, this partnership with Macy’s marks just the beginning of an ambitious growth trajectory. The brand’s presence in Macy’s stores across the country will serve as a springboard for future collaborations, exclusive collections, and continued expansion into new markets. With a strong foundation built on inclusivity, quality, and trendsetting designs, Good American is well-positioned to maintain its influence in the ever-changing fashion landscape.
The launch at Macy’s is not only a win for the brand but also for consumers seeking stylish, well-fitting, and high-quality denim and apparel. As more shoppers discover and embrace Good American’s offerings, the brand will continue to shape the future of fashion retail—one confident and empowered customer at a time.
For those eager to explore the latest Good American Debuts collection at Macy’s, the brand’s products are now available on the Macy’s mobile app, macys.com, and select store locations nationwide. With more doors opening in the coming seasons, the accessibility of Good American’s fashion-forward pieces is set to reach new heights, bringing premium denim and wardrobe essentials to even more women across the country.
