Subway® Canada Celebrates National Sauce Month: Unveiling Canadians’ Saucy Preferences and Introducing MOJO, the Bold New Limited-Edition Sauce
March is National Sauce Month, and Subway® Canada, the nation’s sauciest restaurant with 16 sauces on its menu, is diving into Canadians’ saucy habits and preferences. From regional flavor favorites to generational sauce trends, Subway® Canada is celebrating sauce lovers nationwide while introducing a bold new addition: MOJO.
Canadians Love Their Sauces: A Saucy Nation Uncovered
According to a recent poll conducted by The Harris Poll, 70% of Canadians agree that adding sauce to a sub is a must. This love for sauces isn’t just talk—Subway® Canada’s sales reflect it, with the quick-service restaurant (QSR) selling enough sauce annually to fill nearly two full-sized swimming pools.
Despite their shared passion for sauces, Canadians are divided when it comes to flavor preferences and how many sauces they pile onto their subs. With 16 delicious options available, there’s something for every palate—from creamy and sweet to spicy and savory. National Sauce Month is the perfect time for sub lovers to explore new flavors and get creative with their combinations.
Introducing MOJO: A Limited-Edition Sauce for Bold Flavors
To celebrate National Sauce Month, Subway® Canada has launched MOJO, a brand-new, limited-edition sauce designed to elevate any sub with its unique flavor profile. MOJO boasts a creamy and smoky taste with a blend of herbs and a kick of cayenne pepper, offering a bold twist to traditional sandwiches.
“Celebrating National Sauce Month is a natural fit for us, and we’re encouraging Canadians to get creative with their sauce combinations,” said John Botelho, Chef at Subway Canada. “With 16 delicious options, there’s something for every sauce aficionado. While mayonnaise remains our most popular condiment, sauces like Chipotle Southwest, Peppercorn Ranch, and Smoky Honey Mustard—made with Canadian mustard and honey—are also guest favorites.”
For those who love savory sauces, MOJO is a game-changer. Created with over half of Canadians in mind, who prefer savory flavors, this new sauce combines creaminess, smokiness, and a hint of heat to satisfy adventurous taste buds.
Sauce Creativity: A National Passion
Canadians’ love for sauces goes beyond simply choosing one—they’re passionate about customization. Here’s how sauce creativity varies across the country:
- Alberta: Albertans are the most adventurous, with two-thirds saying that customizing their sub sauce is very important to them.
- British Columbia and Quebec: Consumers in these provinces take a simpler approach. Over half stick to basics like mayonnaise, which reigns supreme in Quebec as the most popular Subway® condiment.
- Gen Z and Millennials: Planning to serve a sauceless sub to this demographic? Think again. Two out of three Gen Z and millennial consumers say no to sauceless subs. These groups are also the most likely to layer two or three sauces, creating their own unique blends.
Subway® Canada caters to this creativity with an exclusive lineup of sauces tailored to Canadian tastes, including:
- Nashville-Style Hot Sauce
- Cuban Style Sauce
- Tandoori-Spiced Sauce
And two more exciting options coming later this year!
Spicy, Sweet, or Savoury? Canadians Reveal Their Preferences
When it comes to flavor profiles, Canadians have distinct preferences:
- Spicy Lovers: Canadians are spicier than you might think, with 40% preferring a spicy sauce. The spiciest consumers? Gen X takes the crown, with over a quarter loving the heat.
- Savoury Reigns Supreme: Nationally, 55% of Canadians choose savoury sauces as their favorite flavor profile. Popular choices include mayonnaise, peppercorn ranch, and garlic aioli.
- The Sweetest Province: Quebec leads the pack for sweet sauce lovers, with 14% ranking sweet sub sauces as their top choice.
These diverse preferences highlight the importance of variety in Subway® Canada’s sauce offerings, ensuring there’s a perfect match for every customer.
Celebrate National Sauce Month with Subway® Canada
This March, Subway® Canada invites Canadians to celebrate their shared love of sauces by visiting their local restaurant and crafting their own saucy masterpiece. Whether you’re a fan of classic mayonnaise, adventurous with MOJO, or layering multiple sauces for a personalized blend, there’s no limit to the creativity you can bring to your sub.
For more information about Subway® Canada’s impressive sauce lineup, visit Subway Canada’s website or follow @SubwayCanada on social media.
