Princess Polly Expands U.S. Retail Presence with Seven New Stores in 2025
a.k.a. Brands Holding Corp, a leader in next-generation fashion retail, has announced an ambitious expansion plan for one of its most popular brands, Princess Polly. In 2025, the Australian-born fashion brand will introduce seven new stores across the United States, bringing its total brick-and-mortar presence to 13 locations. This expansion underscores Princess Polly’s commitment to a hybrid retail model, blending its thriving e-commerce operations with physical store experiences to enhance customer engagement.
This move comes on the heels of Princess Polly’s success in the U.S. market, where the brand has rapidly gained popularity among Gen Z and millennial shoppers for its trendy, affordable, and influencer-approved styles. With six existing stores already established along both coasts, the upcoming seven new store openings will allow the brand to reach new demographics and further solidify its presence in key shopping destinations.
Strategic Locations for Maximum Impact
The new stores will be strategically positioned in major shopping hubs to maximize foot traffic and brand exposure. The first of the seven openings will take place in New York City’s iconic SoHo neighborhood, a prime location known for attracting fashion-forward shoppers and trendsetters. This store is scheduled to debut later this month, setting the stage for the following six openings throughout 2025.
The additional six new locations will be in:
- Miami, Florida (Dadeland Mall)
- Glendale, California (Glendale Galleria)
- Columbus, Ohio (Easton Town Center)
- White Plains, New York (The Westchester)
- Garden City, New York (Roosevelt Field)
- King of Prussia, Pennsylvania (King of Prussia Mall)
These carefully selected locations reflect Princess Polly’s strategy of expanding into high-footfall shopping centers in major metropolitan areas. Miami, Glendale, and Columbus will see their stores open in the first half of 2025, while the remaining three stores will debut in the latter half of the year. Each grand opening will be celebrated with exclusive events, giveaways, and promotional offers, ensuring a memorable shopping experience for new and existing customers alike.
Elevating the In-Store Experience
Since launching its first U.S. retail store in Los Angeles in 2023, Princess Polly has remained committed to offering more than just a place to shop—each store serves as an immersive brand experience. The brand’s signature in-store design elements will continue to be a hallmark of the new locations, creating an aesthetically pleasing and interactive retail environment.
Shoppers can expect:
- Instagrammable store designs with stylish decor
- Selfie mirrors for capturing their latest Princess Polly fits
- Trendy furniture installations that reflect the brand’s modern and youthful aesthetic
- Expansive store layouts, with most new locations ranging between 4,000 and 5,000 square feet, allowing for an extensive display of Princess Polly’s most popular categories, from dresses and tops to accessories and footwear
The brand’s focus on customer engagement and community-building extends beyond the aesthetic appeal. Each store is designed to encourage meaningful connections between shoppers and the brand, transforming a typical shopping trip into a curated experience.
A Hybrid Retail Strategy for Growth
Princess Polly’s rapid retail expansion is a strategic move in the evolving landscape of fashion retail. As online shopping continues to dominate, the brand recognizes the value of physical retail spaces in building deeper relationships with customers.
“We are thrilled to be unveiling seven new Princess Polly stores across the U.S.,” said Eirin Bryett, co-CEO of Princess Polly. “At Princess Polly, we’re constantly striving to connect with our customers and meet them where they’re shopping, and we see physical stores as a significant opportunity to continue expanding our hybrid retail presence. The success of our existing stores has fueled our momentum and attracted new customers, and we can’t wait to introduce more shoppers to our in-store experience.”
The hybrid model allows Princess Polly to leverage the best of both digital and physical retail worlds. While its robust online presence enables widespread accessibility, physical stores create brand immersion, drive discovery, and increase customer loyalty. In-person shopping also allows customers to see, feel, and try on products, reducing potential hesitations and return rates associated with online purchases.
Customer-Centric Retail Expansion
The decision to expand in these specific high-traffic retail destinations is driven by extensive research into consumer shopping behaviors. Since entering the U.S. market, Princess Polly has experienced strong demand, with customers expressing interest in an increased physical presence. This positive response has reinforced the brand’s strategy to integrate community-oriented retail spaces into its growth plan.
“We’ve received a very positive reception from our customers regarding the Princess Polly in-store experience, which has encouraged us to bring the brand to life in even more cities this year,” continued Bryett. “Community is at the heart of everything we do, and our stores are a critical touchpoint where we can create a space for customers to connect with Princess Polly on a new level and foster a deeper relationship with the brand they’ve come to love online.”
Capitalizing on the Momentum of In-Store Success
Princess Polly’s expansion journey began in Los Angeles in 2023, marking its first step into the U.S. brick-and-mortar market. Since then, the brand has consistently seen strong performance across its physical stores. Its immersive and customer-first approach has set it apart from traditional retail brands, making its stores not just shopping destinations but social and experiential hubs.
The brand’s decision to double its U.S. store count within a year reflects its confidence in physical retail and its potential to drive long-term customer engagement and revenue growth. By continuing to build its presence in prime retail centers, Princess Polly is poised to strengthen its market position and further solidify itself as a leading fashion retailer for young, style-conscious consumers.
Future Outlook and Expansion Beyond 2025
While 2025 marks a major milestone in Princess Polly’s U.S. retail expansion, industry experts anticipate that the brand may continue this trajectory in the coming years. The success of these new store openings could pave the way for further growth in other key markets, including cities where the brand has a strong e-commerce customer base but no physical store presence.
Looking ahead, the brand’s ability to balance its digital roots with a growing physical footprint will be a key factor in its sustained growth. As retail evolves, Princess Polly’s adaptive approach positions it well to stay ahead of consumer trends and remain a dominant force in the fast-fashion industry.
With seven new store openings set for 2025, Princess Polly is making a bold statement about its commitment to hybrid retail expansion and customer engagement. By combining online success with immersive in-store experiences, the brand continues to strengthen its U.S. presence and solidify its position as a trend-driven fashion leader.
Shoppers in New York City, Miami, Glendale, Columbus, White Plains, Garden City, and King of Prussia can look forward to exciting grand openings, complete with exclusive events, giveaways, and interactive shopping experiences. As Princess Polly continues to expand and innovate, its journey remains one to watch in the ever-changing retail landscape.
