Hasbro Launches Nano-mals Interactive Electronic Pets for Play & Expression
Hasbro, a global leader in games, intellectual properties, and toys, is making a major splash at the North American International Toy Fair® in New York, running from March 1-4, 2025. The company has officially unveiled Nano-mals, an all-new toy brand that seamlessly blends interactive handheld technology with nurture-based and sensory play. This innovative product line is set to captivate children and collectors alike, offering an exciting fusion of digital interactivity, tactile engagement, and self-expression.
Nano-mals are pocket-sized electronic companions designed to fit comfortably in the palm of your hand. These charming, miniature creatures serve as both interactive pets and fidget-friendly toys, making them a perfect blend of play and stress-relief. The adorable critters come to life through touch, sound, and engagement, rewarding kids with delightful reactions as they care for their virtual friends. Whether it’s squeaking with excitement, purring contentedly, or giggling when tickled, each Nano-mal responds to love and attention, reinforcing the concept of nurture play. By filling up their digital heart meter, children can see just how much their little friend appreciates the care and affection they provide.
Set to launch in Fall 2025, Hasbro Nano-mals will be available in a lineup of eight unique and collectible characters. Each pet boasts over 70 different sounds, lights, and reactions, ensuring a dynamic play experience that remains fresh and engaging over time. The play experience encourages kids to identify their pet’s needs, respond accordingly, and enjoy a rewarding, interactive bond. Hasbro has strategically designed Nano-mals to emphasize the importance of responsibility, emotional intelligence, and companionship in a fun and accessible way.
A distinctive feature of Hasbro Nano-mals is their textured outfits, which are designed for sensory stimulation and interchangeable play. Each outfit snaps on and off with a satisfyingly crisp sound, enhancing the tactile experience and allowing kids to mix and match accessories to create personalized styles. From a Strawberry Cow donning a Mint Tracksuit to a Narwhal sporting a Puffy Vest, every Nano-mal showcases a unique, stylish personality. Children can experiment with different outfit combinations, further promoting creativity and self-expression.
For added portability and convenience, each Nano-mal includes a built-in keychain attachment, making them the perfect travel companions. Kids can easily clip their pet onto backpacks, bags, or belts, ensuring their tiny friend is always within reach. Whether on a family road trip, at school, or simply out and about, Nano-mals are designed to accompany kids wherever they go, bringing joy and interaction to every moment.
One of the most exciting aspects of the Nano-mals experience is their ability to interact with one another. When two or more Nano-mals are placed in proximity, they engage in unique interactions, triggering additional sounds, lights, and reactions. This feature encourages social play, as children can bring their Nano-mals together with friends, fostering collaboration and shared experiences. The more Nano-mals collected, the more exciting and varied the interactions become, making them highly desirable for kids who enjoy collecting and expanding their play possibilities.
Tim Kilpin, Hasbro’s President of Toys, Games, Licensing, and Entertainment, expressed his enthusiasm for the new product line, stating, “This Toy Fair is particularly special as we officially unveil Nano-mals to the world. Through this exciting introduction, we’re presenting tactile and nurture play with overall captivating interactive pets. We can’t wait for kids to connect with their new best friends.”
The inspiration behind the Nano-mals brand stems from current trends in consumer electronics, interactive toys, and the growing demand for stress-relieving playthings. Hasbro has carefully crafted each Nano-mal with aesthetics and engagement in mind, ensuring they appeal to a wide audience. The brand’s design philosophy centers around making playtime not only fun but also beneficial, integrating sensory elements that provide comfort and satisfaction.
Each Nano-mal character has a distinct appearance, complete with vibrant colors, adorable facial expressions, and charming outfits. The initial launch lineup includes:
- Strawberry Cow with a Mint Tracksuit
- Highland Cow with a Tuxedo
- Blue Kitty with a Teal Mermaid Tail
- Calico Kitty with a Purple Iridescent Skirt
- White Unicorn with an Ombre Skirt
- Midnight Unicorn with a Yellow Mermaid Tail
- Narwhal with a Puffy Vest
- Red Panda with a Rocker Jacket
Each pet is designed with its own distinct personality, appealing to a variety of interests and preferences. Whether kids love mythical creatures, farm animals, or marine life, there is a Nano-mal for everyone.
Nano-mals also make for an excellent gift choice for children who love animals, interactive play, and collectible toys. Their affordable price point, set at an SRP of $19.99 each, makes them accessible to a broad consumer base. As each pet is sold separately, kids can gradually build their own collection over time, adding to the excitement and anticipation of discovering new characters.
Parents will appreciate that Nano-mals encourage positive play habits, including nurturing behaviors, creativity, and sensory engagement. By caring for their Nano-mal, children can develop a sense of responsibility in a fun and low-stakes environment. The interactive elements, such as the heart meter and reaction-based responses, provide a gratifying sense of progress and achievement.
Additionally, Hasbro is set to roll out exciting promotional activities in the lead-up to the Fall 2025 launch. Fans can expect sneak peeks, interactive marketing campaigns, and exclusive reveals throughout the year. The brand aims to build anticipation and engagement, ensuring that Nano-mals become one of the most sought-after toys of the season.
For those eager to get a closer look at Nano-mals, Hasbro has made official images and product assets available for download. The company invites parents, collectors, and toy enthusiasts to stay tuned for further updates as more details about the brand are revealed. With a commitment to innovation, playfulness, and high-quality design, Hasbro is confident that Nano-mals will make a lasting impact in the interactive toy market.
As the toy industry continues to evolve, Nano-mals represent a forward-thinking approach to play. By combining digital interactivity with sensory stimulation and social connectivity, Hasbro has created a product that speaks to modern play trends while maintaining the timeless appeal of nurturing a beloved pet. With their charming aesthetics, engaging play features, and collectibility factor, Nano-mals are poised to become a staple in children’s toy collections worldwide.
The official release date for Nano-mals is set for August 1, 2025, at major retailers. Be sure to keep an eye out for additional announcements and product showcases leading up to the highly anticipated launch. With their irresistible charm, delightful interactions, and endless customization options, Nano-mals are gearing up to be the next big sensation in interactive toys.
