Cizzle Brands Corporation is pleased to announce that CWENCH Hydration™ has expanded its retail footprint by partnering with Pro Hockey Life, a premier Canadian chain specializing in hockey equipment. With 20 locations spanning five provinces across Canada, Pro Hockey Life is part of the Canadian Tire group of retailers, further strengthening CWENCH Hydration™’s presence within the country’s sports retail sector.
Since its official launch in May 2024, CWENCH Hydration™ has been strategically positioning itself within the North American market, with a keen focus on the hockey community—ranging from recreational and amateur players to professionals. The addition of Pro Hockey Life to its growing roster of retail partners is a testament to the brand’s successful expansion efforts.
Strong Early Demand & Immediate Reorders
CWENCH Hydration™ made its debut in Pro Hockey Life stores to overwhelmingly positive consumer reception. The strong demand for the hydration products led to Pro Hockey Life placing a reorder within just two weeks of its initial stock delivery—a strong indicator of the brand’s resonance with the hockey community. This rapid replenishment underscores both the brand’s growing popularity and the effectiveness of Cizzle Brands’ targeted marketing strategy in penetrating the sports hydration market.
Expanding Market Presence in the Hockey Community
The collaboration with Pro Hockey Life is part of Cizzle Brands’ broader strategy to integrate CWENCH Hydration™ into key touchpoints of the hockey ecosystem. This initiative has seen the brand establish an arena sponsorship with Canlan Sports, ensuring visibility at various hockey venues. Additionally, CWENCH Hydration™ products are now available at other major sporting goods retailers, including Sport Chek and Canadian Tire, reinforcing the brand’s stronghold in the sector.
High-Profile Endorsements Drive Awareness
To enhance brand credibility and consumer engagement, Cizzle Brands has secured endorsement deals with prominent figures in the hockey world:
- Nathan MacKinnon (NHL MVP): The elite forward’s association with CWENCH Hydration™ lends credibility and visibility to the brand among both aspiring and professional athletes.
- Cole Caufield (Montreal Canadiens Forward): A rising star in the NHL, Caufield’s partnership strengthens CWENCH Hydration™’s appeal to younger hockey players and fans.
- Coach Chippy (Canadian Youth Hockey Influencer): With a strong following in the youth hockey community, Coach Chippy collaborated with Cizzle Brands to launch a limited-edition “Tropical Flow” flavor, further diversifying CWENCH Hydration™’s offerings and appealing to a broad consumer base.
Product Offerings at Pro Hockey Life
CWENCH Hydration™ products are now available across all Pro Hockey Life locations in Canada. The product lineup includes:
- Ready-to-Drink (RTD) Beverages: Offered in a convenient TetraPak format, ideal for athletes on the go.
- Hydration Mixes: Available in both 10-count packets and larger 315-gram containers, allowing consumers to customize their hydration experience.
- Team & Spouted Water Bottles: Designed for on-the-bench hydration during games and practices.
- Towels: Branded accessories that complement CWENCH Hydration™’s focus on athletic performance and recovery.
Launch Celebration & Community Engagement
To mark the introduction of CWENCH Hydration™ at Pro Hockey Life, a special meet-and-greet event was held at the Pro Hockey Life Vaughan Mills location. Hosted by Coach Chippy, the event drew hundreds of attendees, further reinforcing the brand’s deep connection with the hockey community.
Leadership Insights & Future Expansion Plans
John Celenza, Founder, Chairman, and Chief Executive Officer of Cizzle Brands, shared his excitement about the partnership:
“We are delighted that Pro Hockey Life is carrying CWENCH Hydration™ across all of their stores, as this bolsters the brand’s visibility among Canadian hockey players and fans alike. We have been very selective in choosing our retail partners during the initial launch phases of CWENCH Hydration™, and Pro Hockey Life favorably positions our products among hockey players of all ages. This placement also helps to fortify our presence in the Canadian Tire ecosystem, which is among the largest retail networks in the nation. We look forward to continuing to build up the footprint of CWENCH Hydration™ with valued retail partners such as Pro Hockey Life.”
Looking ahead, Cizzle Brands plans to further expand CWENCH Hydration™’s distribution channels by leveraging strategic retail partnerships, enhancing digital and in-store marketing efforts, and exploring additional product innovations to cater to the evolving needs of athletes and sports enthusiasts.
