SF Equity Partners Acquires Formula Corp, Leading Cleaning Products Manufacturer
San Francisco Equity Partners (“SFEP”), Acquires a prominent private equity firm that specializes in collaborating with expansion-stage companies within the consumer value chain, has officially announced the acquisition of a majority stake in Formula Corp, a well-established formulator and contract manufacturer of cleaning products. While the financial details of the transaction have not been disclosed, the agreement ensures that Formula Corp co-founders Chas Werner and Alan Gangl will continue to retain a stake in the company.
Formula Corp is Acquires renowned for its innovative approach to developing custom blended cleaning solutions for both consumer and professional markets. The company provides an extensive range of turnkey services, including research and development (R&D), formulation, blending, filling, label and packaging development, regulatory services, and fulfillment. With decades of experience and continuous growth, Formula Corp has cultivated a strong reputation in the formulation and manufacture of sustainable cleaning products and eco-friendly packaging solutions. Additionally, the company offers robust private label brand support, catering to a broad spectrum of clients across various industries.
The company serves a diverse clientele, Acquires including leading national retailers, consumer product brands, professional cleaning brands, and industrial and institutional cleaning companies. By offering high-quality solutions that align with the evolving demands of sustainability and performance, Formula Corp has positioned itself as a trusted partner in the cleaning products industry.
SFEP’s investment in Formula Corp represents the firm’s fifth platform investment in specialty manufacturing businesses that serve high-growth consumer verticals. This latest acquisition aligns with SFEP’s strategic objective of expanding its presence in the home care and personal care segments while leveraging its expertise in scaling contract manufacturing enterprises.
A Strategic Partnership for Growth
Formula Corp’s Acquires leadership expressed their enthusiasm about the acquisition, highlighting the benefits of partnering with SFEP. Co-founders Chas Werner and Alan Gangl stated, “Formula Corp has built a great foundation for growth due to its strength in green chemistry and private label manufacturing. We chose SFEP as the company’s partner due to the firm’s successful track record in the home care and personal care space, coupled with its experience building contract manufacturing businesses in multiple categories.”
The company has long been recognized for its commitment to environmentally friendly solutions, particularly in the formulation of sustainable cleaning products that minimize environmental impact while maintaining high levels of efficacy. As the demand for green chemistry continues to rise, Formula Corp is well-positioned to capitalize on emerging market trends and consumer preferences for eco-conscious products.
Scott Potter, Managing Partner at SFEP, Acquires shared his perspective on the acquisition, stating, “We’re excited to partner with the Formula Corp team and to support them with our experience building best-in-class private label and contract manufacturing companies in other verticals. The company’s strengths are well aligned with long-term trends in cleaning products, and Formula Corp has become a manufacturing partner of choice to leading retailers, brands, and distributors.”
Potter emphasized the alignment between SFEP’s Acquires expertise and Formula Corp’s operational capabilities. With SFEP’s backing, Formula Corp is expected to enhance its manufacturing capacity, invest in research and development, and expand its reach within the cleaning product industry.
The Growth of Sustainable Cleaning Products
One of the most significant factors driving Formula Corp’s Acquires success is its dedication to sustainability. In recent years, there has been a substantial shift toward environmentally friendly cleaning solutions as consumers, businesses, and regulatory bodies demand safer and more sustainable alternatives to traditional chemical-based products. Formula Corp has responded to this demand by pioneering green chemistry solutions that prioritize biodegradability, reduced toxicity, and responsible sourcing of raw materials.
Eco-friendly packaging is another critical component of Formula Corp’s Acquires sustainability initiatives. The company has been at the forefront of developing innovative packaging solutions that minimize waste, use recycled materials, and support circular economy principles. By integrating sustainable practices into both product formulation and packaging, Formula Corp continues to strengthen its position as a leader in the industry.
SFEP’s Track Record in Specialty Manufacturing
San Francisco Equity Acquires Partners has built a strong reputation for identifying and investing in high-potential businesses that operate within the consumer value chain. With extensive experience in scaling contract manufacturing businesses, SFEP brings valuable strategic insight and operational expertise to its portfolio companies. The firm has successfully guided numerous businesses through expansion, enabling them to reach new markets, optimize production processes, and enhance overall business performance.
The acquisition of Formula Corp aligns with SFEP’s broader investment strategy, which focuses on businesses that exhibit strong growth potential in high-demand consumer segments. Given the increasing emphasis on sustainability and private label manufacturing in the cleaning products market, SFEP’s investment in Formula Corp is expected to yield significant long-term benefits.
Future Prospects and Expansion Plans
Looking ahead, the partnership between SFEP and Formula Corp is set to drive continued innovation and expansion. Several key growth initiatives are expected to emerge as a result of this collaboration, including:
- Expanded Product Development: With additional financial and strategic support from SFEP, Formula Corp is expected to accelerate its research and development efforts. This will likely result in the introduction of new, cutting-edge cleaning products that cater to evolving consumer and business needs.
- Increased Manufacturing Capacity: To meet growing demand, Formula Corp may invest in expanding its production facilities, incorporating advanced manufacturing technologies, and optimizing supply chain processes.
- Strengthening Private Label Partnerships: The private label segment represents a significant opportunity for Formula Corp. With SFEP’s expertise, the company is poised to deepen its relationships with national retailers and brands seeking high-quality, custom-manufactured cleaning solutions.
- Market Expansion: Formula Corp may explore new market opportunities both domestically and internationally. By leveraging SFEP’s network and industry connections, the company could expand its distribution channels and tap into new customer segments.
- Sustainability Leadership: As sustainability continues to be a driving force in the industry, Formula Corp is likely to invest further in eco-friendly product innovation and packaging solutions. This commitment will reinforce the company’s position as a leader in sustainable cleaning products.
