7 Must-Have SME Products That Took 2024 by Storm at 7-Eleven
In 2024, small and medium enterprises (SMEs) continued to flourish, introducing innovative and high-quality products that captivated consumers. As a strong supporter of 7 Top-Selling SME entrepreneurs, 7-Eleven has once again curated a list of best-selling SME products—items that have not only resonated with consumers but have also achieved remarkable sales figures exceeding 100 million. These seven outstanding SME products have proven their worth, standing out as must-have items that people can’t stop talking about.
Let’s dive into these incredible 7 Top-Selling SME success stories that have gained nationwide popularity and contributed to the ever-growing retail landscape in Thailand.
1. Thong Mongkol Dessert Set – A Traditional Thai Sweet with Modern Convenience
The Thong Mongkol Dessert Set has become a staple for Thai consumers who love traditional sweets and merit-making. This mini-sized, lightweight dessert set, priced at just 27 baht, offers convenience and elegance in one package. It consists of four classic Thai sweets—Thong Yip, Thong Yod, Foi Thong, and Med Khanun—each made with high-quality ingredients following a time-honored recipe.
What makes this dessert set so special is its modern packaging, 7 Top-Selling designed for easy consumption and storage. Whether for personal indulgence, temple offerings, or ceremonial use, this set has gained massive traction, helping Baan Thong Yod Thai Desserts surpass the 100-million-baht sales milestone. With its widespread availability at 7-Eleven stores across Thailand, this traditional treat has found a home in modern retail while maintaining its cultural significance.
2. Spinach and Cheese Bake – A Healthy and Tasty Delight
Rios Deli has successfully bridged the gap between nutrition and taste with its Spinach and Cheese Bake. 7 Top-Selling This restaurant-quality dish brings the flavors of Italian cuisine to 7-Eleven customers at an affordable price.
Packaged in an eco-friendly plant-based tray, this 100g meal boasts three key selling points:
- Premium quality ingredients, including fresh spinach and imported cheese.
- A no-bake technology that ensures the cheese remains stretchy and delicious when microwaved.
- An environmentally friendly design that reduces plastic usage by 90%.
Mothers especially love this product because it encourages children to eat vegetables, while kids enjoy it for the rich, cheesy taste. This win-win solution has made Spinach and Cheese Bake a household favorite, further cementing Rios Deli’s reputation as a top 7 Top-Selling SME brand.
3. King Chef Cabbage Kimchi – The Authentic Korean Experience
Kimchi lovers have found a go-to product in King Chef’s Cabbage Kimchi, 7 Top-Selling which brings an authentic Korean recipe to Thai consumers. Packaged in a premium, easy-to-use reflective green bag, it offers a convenient “tear open and eat” experience, making it a versatile snack or meal accompaniment.
With its advanced preservation technology, this kimchi stays fresh for up to 90 days while maintaining its rich, spicy flavor that has been slightly adjusted to suit Thai palates. Many consumers keep it at home for quick meals, pairing it with rice, noodles, or even as an ingredient in stir-fries and soups. Its health benefits, including probiotic content and digestive support, have further driven its popularity, making it a best-seller at 7-Eleven.
4. Grainey Granola Bar – A Health-Conscious Snack Revolution
The Grainey Granola Bar is the brainchild of Jen-Soraj Mahannoppakul, who transformed his personal health journey into a thriving business. Having once weighed 130 kilograms, he adopted a healthier lifestyle while studying in the U.S. and decided to create nutritious snacks upon returning to Thailand.
Made from rice and grains, the Grainey Granola Bar is available in flavors such as 7 Top-Selling Chocolate Chip Almond and White Chocolate Cranberry, priced affordably at 10–15 baht. Its low price, combined with its health benefits and delicious taste, has made it a hit among Gen Z, young professionals, and fitness enthusiasts. The product’s strong performance at 7-Eleven showcases the growing demand for nutritious and convenient snacks.
5. Shinsen 100% Freshly Squeezed Orange Juice – A Refreshing Boost
Shinsen, meaning “refreshing” in Japanese, has lived up to its name by offering a fresh orange juice that consumers can’t get enough of. Made from carefully selected oranges of various sizes and varieties, it provides a naturally sweet and tangy flavor that rivals homemade juice.
7 Top-Selling With a shelf life of up to two weeks, this juice is a staple for health-conscious consumers looking for a quick source of vitamin C. Produced by Yushi F&B Co., Ltd., it supports local Thai farmers while incorporating Japanese production innovations to ensure quality and safety. The continued expansion of Shinsen’s product line highlights its commitment to delivering fresh, nutritious beverages to Thai consumers.
6. Phayak Thai Milk Tea – A Bold and Flavorful Favorite
Tea lovers have found their perfect match in Phayak Thai Milk Tea, a bottled drink that delivers the classic Thai tea experience with a modern twist. With a bold, aromatic flavor, a slightly sweet profile, and a price of just 20 baht, it has quickly become a crowd favorite.
Created by Thiti Puavaranukroh, CEO of Kaoming Group Co., Ltd., Phayak Thai Milk Tea was designed for convenience, allowing consumers to enjoy their favorite tea anytime without the hassle of waiting in line. Its consistent taste, clean production process, and strong social media presence have fueled its rapid success, making it one of the best-selling SME beverages at 7-Eleven.
7. Green Bio Treatment – A Beauty Must-Have
For beauty enthusiasts, Green Bio Treatment in its signature blue sachet has been a game-changer. Originally a favorite in hair salons, this intensive hair treatment became widely available at 7-Eleven in 2021, thanks to a smart packaging adjustment that made it easier to sell and carry.
Designed for damaged and chemically treated hair, this treatment softens, smooths, and reduces frizz while keeping hair healthy and nourished. With its proven results, affordable price, and expanding international market—including Malaysia, Indonesia, Singapore, and China—it has become a must-have product in both domestic and global beauty circles.
The Secret to Success: Quality, Innovation, and Understanding Consumer Needs
These seven SME products have demonstrated that success in the retail market comes from a deep understanding of consumer preferences, commitment to quality, and continuous innovation. By collaborating with 7-Eleven, these brands have not only gained massive visibility but have also set new benchmarks for SME growth.
Their ability to blend tradition with modern convenience, deliver affordable yet high-quality offerings, and resonate with evolving consumer trends has propelled them to remarkable heights. As they continue to expand their reach and refine their products, these SMEs stand as a testament to the power of entrepreneurship, proving that with the right strategy, Thai brands can compete on a global scale and achieve long-term success.
