HYTN Innovations , a leader in pharmaceutical-grade cannabis manufacturing, has announced a transformative collaboration with A1 Cannabis Inc. (“A1”), owner of the Summit Cannabis Beverages (“Summit”) brand. This strategic partnership aims to enhance operational efficiencies and expand both companies’ reach within the growing cannabis beverage sector.
The Collaboration: An Industry-Defining Agreement
The collaboration is formalized through a comprehensive set of agreements, including a manufacturing agreement and a consulting agreement, tied together by a letter of understanding (collectively referred to as the “Agreements”). The Agreements, which have a three-year term, enable A1 to transition its entire cannabis product portfolio from Tilray Brands. Additionally, A1 will provide sales management services, while will leverage its licensed infrastructure, facilities, and qualifications for continuous product development. These agreements, signed on February 5, 2025, establish the foundation for a highly synergistic partnership.
Key Terms of the Agreement
Under the terms of the collaboration, assumes responsibility for registering, manufacturing, and selling A1’s products under its own licenses and approvals. Meanwhile, A1 retains ownership of its brands, product formulations, and all associated intellectual property. The collaboration does not constitute a joint venture but rather a mutually beneficial alignment of resources and expertise.
As part of this agreement, Cole Miller, CEO of A1 Cannabis, will take on an instrumental role in HYTN’s domestic operations, overseeing product sales forecasting, product development, and sales management for HYTN’s portfolio of 5 mg and 10 mg Sparkling Beverages and 100 mg Nano Shots. His contributions will be compensated through a revenue-sharing structure for all A1/Summit-branded products manufactured and sold through HYTN’s platform.
Strategic Benefits of the Collaboration
Executive Perspectives on the Partnership
The cannabis beverage market continues to experience rapid growth, with increasing consumer demand for innovative, effective, and enjoyable cannabis-infused products. By integrating A1’s successful Summit brand into its manufacturing ecosystem, aims to achieve the following objectives:
Leadership from both HYTN and A1 expressed confidence in the collaboration’s potential to drive long-term success.
Elliot McKerr, CEO of HYTN Innovations Inc., commented:
“Integrating A1 into HYTN represents a significant milestone in our efforts to scale our domestic operations. By incorporating the Summit brand and A1’s proven product lineup into our infrastructure, we are not only improving our manufacturing efficiency but also unlocking new revenue opportunities. Cole Miller’s industry expertise in sales and product strategy will be invaluable as we continue to expand our footprint in the cannabis beverage market.”
Cole Miller, CEO of A1 Cannabis, echoed these sentiments, stating:
“This collaboration is a win-win for both companies. A1 gains the ability to streamline operations while benefiting from HYTN’s advanced manufacturing capabilities. At the same time, HYTN will have access to a well-established product lineup with a strong market presence. I am excited to contribute to HYTN’s growth strategy, bringing my experience in sales and product development to further elevate our combined portfolio.”
Implementation and Growth
HYTN has already commenced the process of registering A1’s product portfolio under its licensing framework. The company anticipates securing initial purchase orders for Summit-branded products by Q2 2025. This milestone is expected to mark the beginning of a new era of expansion and operational efficiency for both companies.
As consumer preferences continue to shift toward convenient, reliable, and enjoyable cannabis-infused products, HYTN and A1 are well-positioned to meet these evolving demands. The collaboration aligns with HYTN’s broader strategy to establish itself as a leader in the cannabis beverage industry by leveraging innovation, efficiency, and strategic partnerships.
The collaboration between HYTN Innovations Inc. and A1 Cannabis Inc. represents a major advancement in the cannabis beverage industry. With a focus on operational efficiency, market expansion, and product innovation, this partnership is poised to deliver significant value to both companies and their customers. As HYTN takes the reins on manufacturing and distribution, and A1 continues to lead in sales strategy and brand development, the future of cannabis beverages looks brighter than ever.
Both companies remain committed to fostering a dynamic, consumer-driven market where high-quality, accessible cannabis products become the industry standard. With their combined expertise and shared vision, HYTN and A1 are ready to drive the next phase of growth in the cannabis beverage space.
