Coleman Excellence All Natural Meats, a legacy brand synonymous with high-quality all-natural meat, is set to mark a significant milestone in 2025—its 150th anniversary. This landmark occasion not only commemorates the brand’s deep-rooted history but also highlights its enduring commitment to providing all-natural, humanely raised meats. Sourced exclusively from American farmers, Coleman’s products are raised with no antibiotics ever, no added hormones, and are fed an all-vegetarian diet. To celebrate this extraordinary achievement, Coleman has introduced fresh, modernized packaging and expanded its product lines to include new offerings in bacon, rope sausage, and flavored ground meats. The brand is also organizing a series of celebratory events, including giveaways, special recipes, and in-store events at key retailers.
A Legacy of Innovation and Commitment to Quality
The Coleman family’s journey in ranching and meat production began in 1875 when they established their first cattle ranch in Colorado. Over the generations, they played a pioneering role in sustainable farming techniques, introducing rotational grazing in the 1960s to promote environmental stewardship. In 1979, Mel Coleman, Sr. officially founded the Coleman All Natural Meats brand, taking a bold step forward in redefining the meat industry. Recognizing the need for greater transparency and quality standards, he collaborated with the USDA to create the first Certified Natural label, ensuring livestock was raised without antibiotics or added hormones and fed a 100% vegetarian diet.
Coleman’s dedication to improving agricultural practices continued throughout the decades. In 1989, the company contributed to drafting the initial guidelines for the USDA’s Certified Organic seal, a significant milestone in the organic food movement that was officially sworn into law in 2002. This emphasis on rigorous, responsible farming practices helped set the standard for natural and organic meats across the industry. In 2011, Coleman All Natural Meats was acquired by Perdue Farms, a fourth-generation, family-owned company established in 1920, further strengthening its mission of delivering premium-quality meats to American consumers.
Commemorating 150 Years of Excellence
Reflecting on the brand’s rich heritage and continued growth, Ryan Perdue, a fourth-generation member of the Perdue family and Senior Vice President of Perdue Specialty Meats and Emerging Brands, expressed his pride in celebrating this historic occasion. “I am so honored to be celebrating this landmark moment with the Coleman family. The combined generations of history and dedication have led us to provide the highest standards not only in animal care but also in making great-tasting, premium meats people can feel good about serving to their families and friends. Our commitment to quality will never waver and will continue to be our legacy for many generations to come.”
As part of its anniversary celebration, Coleman has undertaken a brand refresh with a newly designed packaging aesthetic. The updated look aims to modernize the brand’s image while maintaining its legacy, emphasizing the superior quality of its products, and clearly communicating key attributes such as “No Antibiotics Ever” and “No Added Hormones.”
Patricia Bridges, Senior Director of Marketing for Coleman All Natural Meats, underscored the importance of balancing tradition with innovation. “Coleman continues to thrive today by constantly evolving, innovating, and adding to its popular product line-up while staying true to its core values. We are excited to bring fresh offerings to consumers while maintaining our unwavering dedication to quality.”
Expanding Product Offerings
Coleman All Natural Meats boasts an extensive range of delicious, high-quality meat products designed to cater to a variety of meal occasions, from breakfast to dinner and even snacking. The brand’s lineup includes all-natural bacon, uncured sausages, flavored ground pork, boneless and bone-in ham, heat-and-eat options, and a diverse selection of fresh pork cuts. With its newest additions in the bacon, rope sausage, and flavor grind categories, Coleman continues to innovate and deliver on consumer demand for great-tasting, responsibly raised meat products.
Commitment to Community and Sustainability
Beyond producing premium meats, Coleman All Natural Meats is deeply committed to supporting local communities and sustainability initiatives. As a proud partner of Pups for Patriots, a program dedicated to providing service dogs to veterans and first responders in need, Coleman has pledged a generous $1 million donation to support this initiative. This significant contribution underscores the brand’s dedication to making a lasting impact beyond the dinner table.
Mel Coleman, Jr., a fifth-generation member of the Coleman family and spokesperson for the brand, reflected on the company’s legacy and future. “The last 150 years have been a proud legacy for me and my family, and I can’t wait to see what the next 150 bring. We will continue to honor our commitments to family farms, farmers, and humane animal care, as well as ecologically focused principles in land, air, and water management. We will also stay transparent and always look for opportunities that align with our high standards and values. That is ‘the Coleman way.
