The 2024 JD 618 Grand Promotion set new records for both transaction volume and orders. Under the theme “Affordability and Quality,” JD.com’s dedication to exceptional user experience and the active participation of millions of brands and merchants were well-received by customers, with over 500 million users placing orders during the shopping festival.
Key Highlights of the 2024 JD 618 Grand Promotion:
- Billion-Yuan Brands and Merchant Success:
- 83 brands achieved cumulative transaction volumes exceeding RMB 1 billion.
- Over 150,000 small and medium-sized merchants saw a 50% increase in sales.
- JD Live and JD Cloud Integration:
- Orders placed on JD Live during livestream sales events surged by over 200%.
- JD Cloud’s digital representative, powered by the ChatRhino large language model, was used in over 5,000 brands’ livestreaming rooms, accumulating over 400,000 hours of livestreaming, 100 million visits, and more than 5 million interactions.
- Discount Channels Growth:
- Users and orders in the “10-Billion-Yuan Discount” channel increased by over 150% year-on-year.
- The “RMB 9.9-Yuan Order with Free Shopping Channel” offered more than 1 million items, with user numbers and orders rising over 100 times compared to last year. The introduction of RMB 2-yuan Free Shipping Day saw sales volume grow hundreds of times year-on-year.
- JD Little Magic Cube Initiative:
- JD’s initiative for promoting new products saw user numbers grow by over 70% and orders increase by 130% year-on-year.
- Special Gala and Interaction:
- A special gala co-hosted by JD.com and Hunan TV attracted over 39.7 billion interactions on JD.com during its airtime.
- Category-Specific Growth:
- Nearly 8,000 fashion, beauty, and sports brands saw transaction volumes increase by over 100% year-on-year, with new product numbers rising by 380%.
- Gold accessories for babies and pearl necklaces saw transaction volumes increase by over 100% year-on-year.
- Dior and Moncler experienced transaction volume growth of over 240%, while Coach saw a 100% increase.
- EV charging stations’ transaction volumes grew by over 120% year-on-year.
- AI hardware products saw a 150% increase in transaction volumes.
- Over 700 home appliance and home product brands saw transaction volumes rise by over 100%. JD Mall and JD E-Space in 11 cities experienced a 70% increase in transaction volumes.
- JD Super’s bulky packaging goods saw a 100% increase in transaction volumes, with food and beverages, rice and flour, baby products, personal care products, and pet goods being the most popular.
- New products from JD Health increased by 438%.
- JD Worldwide saw over 400 brands experience a threefold increase in transaction volumes, with infant formula, beauty and skincare gift boxes, tablets, and brandy spirits being top sellers.
- International and Regional Growth:
- JD.com’s European omni-channel retail brand, ochama, witnessed a 245% increase in electronics sales year-on-year.
- Mobile phones and home cleaning products were top sellers in Hong Kong SAR and Macao SAR, with sales volume tripling year-on-year.
- Efficient Delivery and Trade-In Services:
- The fastest order fulfilled by JD NOW was delivered within 9 minutes.
- Order volumes for electronics accessories and sports and outdoor products on JD NOW increased by 177% and 166%, respectively.
- Trade-in orders for home appliances and furniture grew by over 100% year-on-year in multiple regions, including Beijing and Shenzhen.
- Agricultural Subsidies and Industrial Growth:
- JD Super’s “10-billion-yuan agricultural subsidy” led to a threefold increase in transaction volumes for quality agricultural products.
- JD Industry’s procurement business saw machine and industrial device transaction volumes rise by 2.8 times year-on-year.
- JD Pay and Digital Infrastructure:
- New users for JD Pay increased by 60% year-on-year.
- JD.com’s intelligent infrastructure, including JD Cloud’s digital capabilities and an extensive network of over 40 Asia No.1 intelligent logistics parks and numerous intelligent warehouses, ensured swift and reliable deliveries, reducing comprehensive costs by 28%.
- JD Property’s integration of rooftop photovoltaic systems generated 3.73 million kWh of green electricity during the promotion, supporting a sustainable supply chain.
JD.com’s comprehensive approach and innovative strategies during the 2024 JD 618 Grand Promotion have set new benchmarks in e-commerce, showcasing their commitment to affordability, quality, and sustainability.
