7-Eleven, Inc. is introducing a taste of midnight to stores nationwide with the launch of a new limited-edition flavor of Gatorade Thirst Quencher – Midnight Ice. This release marks the debut of Gatorade in a midnight-inspired hue. The fresh and invigorating flavor will exclusively hit the shelves in 28-ounce bottles at select 7-Eleven®, Speedway®, and Stripes® stores.
We’re thrilled for our customers to experience this exciting new limited-edition flavor with Gatorade. The Midnight Ice Thirst Quencher is tailor-made for our shoppers who seek to enhance their athletic performance without compromising on taste, remarked Dennis Phelps, Senior Vice President, Merchandising (Vault & Proprietary Beverages) at 7-Eleven. It’s remarkable what we can concoct when we collaborate with beloved brands to craft new, inventive products.
Gatorade Thirst Quencher stands as the most rigorously researched sports beverage globally. It’s scientifically formulated to assist athletes in performing at their peak during physical exertion by replenishing fluids and electrolytes and supplying carbohydrate energy. The new Midnight Ice flavor will catch the eye with its reimagined packaging, featuring an icy lightning bolt set against a palette reminiscent of nightfall.
For a limited period, customers can snag two bottles of Gatorade Thirst Quencher Midnight Ice for just $5, while 7Rewards® and Speedy Rewards® members can grab 3 for $6. For those on the move, Gatorade can be conveniently delivered straight to their doorstep with 7NOW® Delivery, accessible throughout the U.S. with real-time tracking to inform customers of their order’s ETA, typically within about 30 minutes.
7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs with more than 80 million members, place an order in the 7NOW® delivery app in over 95% of the convenience retailer’s footprint, or rely on 7-Eleven for other convenient services.
