a.k.a. Brands Holding Corp. (NYSE: AKA), a leading brand accelerator specializing in next-generation fashion, is excited to announce the opening of five new Princess Polly stores across the U.S. in the latter half of 2024. This expansion will see the brand establish a presence on both coasts, with new locations in Scottsdale, Arizona; Santa Clara, California; San Diego, California; and Irvine, California, as well as its debut on the East Coast in Boston, Massachusetts. Building on the success of its first U.S. store in Los Angeles, these new openings highlight Princess Polly’s increasing popularity and success in the American market.
Each new store will feature over 250 Princess Polly apparel styles, along with more than 200 accessory and footwear options. The stores will be designed with selfie mirrors and vibrant digital screens, creating an engaging and dynamic shopping environment. The grand openings will include exclusive influencer events, showcasing the latest trends, as well as ongoing customer-focused events to further connect with new communities beyond the digital realm.
“We are thrilled to expand Princess Polly’s physical presence in the U.S.,” said Eirin Bryett, co-CEO of Princess Polly. “The new stores will offer exciting displays and a variety of must-have looks, providing a bold and immersive shopping experience that reflects our brand’s spirit.”
The new Princess Polly stores will be located at Scottsdale’s Fashion Square, San Diego’s Fashion Valley, Boston’s Newbury Street, Santa Clara’s Valley Fair, and the Irvine Spectrum Center. Each location will host special opening day events featuring prizes and giveaways. Additionally, Princess Polly will engage with its student customer base through roadshows at nearby college campuses, offering exclusive in-store promotions.
“We view these new store openings as a chance to introduce more customers to the in-person Princess Polly experience,” said Wez Bryett, co-CEO of Princess Polly. “The new stores will allow fans to physically interact with the brand and its products, enhancing their connection with us.”
To explore Princess Polly’s offerings online, visit us.princesspolly.com.
About Princess Polly
Princess Polly is a leading fashion brand known for delivering the latest trends and exclusive designs with a lower environmental impact. The brand, renowned for its digital innovation, is now expanding into physical retail, aiming to enhance accessibility and deepen connections with its loyal customers. Follow Princess Polly on Instagram @princesspollyboutique and on TikTok @princesspolly.
About a.k.a. Brands
a.k.a. Brands is a brand accelerator for next-generation fashion brands. Each brand within the a.k.a. portfolio targets distinct Gen Z and millennial audiences, offering exclusive merchandise and inspiring social content. a.k.a. Brands leverages its advanced retail platform to accelerate growth and profitability for its brands, including Princess Polly, Culture Kings, mnml, and Petal & Pup.
About Scottsdale Fashion Square
Scottsdale Fashion Square, one of the premier shopping destinations in the nation, features over 200 shops and restaurants, including luxury brands like Louis Vuitton, Dior, and Gucci. The recently expanded center boasts a redefined luxury wing and a range of upscale dining options. For more information, visit fashionsquare.com.
About Simon
Simon® is a real estate investment trust specializing in premier shopping, dining, and entertainment destinations. As an S&P 100 company, Simon’s properties across North America, Europe, and Asia serve as community hubs and generate significant annual sales.
About Westfield Valley Fair
Located in Silicon Valley, Westfield Valley Fair offers a mix of international luxury boutiques and iconic brands. The center is undergoing a transformative $1.1 billion renovation, featuring a flagship Bloomingdale’s, a Restaurant Collection, and a diverse Asian Food Collection. Visit westfield.com/valleyfair for more details.
About Irvine Spectrum Center
Irvine Spectrum Center is an open-air shopping, dining, and entertainment destination in Southern California. The center features trend-forward retailers, unique dining experiences, and top entertainment options. For more information, visit IrvineSpectrumCenter.com.
