NielsenIQ (NIQ), a global leader in consumer intelligence, has announced the launch of its expanded Pet Channel, introducing Total US Pet Channel Plus. This innovative channel integrates a wide array of pet retail segments, including conventional retailers (xAOC), specialty pet retailers, farm and feed stores, neighborhood pet shops, online platforms, and pure-play e-commerce retailers. This expansion offers an unparalleled, comprehensive view of the pet retail market, providing unique insights and significant growth opportunities.
Total US Pet Channel Plus by NIQ delivers a full view of the entire pet market, covering both in-store and online sales across pet consumables and supplies. This holistic view positions NIQ as a key player in delivering the most in-depth insights into the pet care industry. Key features of Total US Pet Channel Plus include:
- Complete Market Coverage: NIQ’s Pet Channel Plus incorporates exclusive specialty pet retailers, offering powerful, actionable insights that cover the entire market. This ensures a comprehensive understanding of sales trends and growth opportunities.
- Unmatched Product Coverage & Attribution: NIQ provides custom pet characteristics and detailed product attribution through the industry’s most extensive pet item database. This level of detail enables a deeper understanding of market dynamics and consumer preferences.
- Omni-Channel Integration: NIQ is pioneering the integration of in-store and online purchase data into one unified view. Pet Channel Plus bridges the gap between physical and digital retail, offering a complete market perspective.
- Industry Leadership: NIQ is a trusted partner in the pet care industry, supporting organizations like the American Pet Products Association (APPA), the World Pet Association (WPA), and IndiePet. NIQ’s insights provide the confidence and reassurance needed to navigate the evolving market.
“The launch of NIQ’s Total US Pet Channel Plus is a transformative moment for the CPG industry. This comprehensive channel provides a full view of the pet market, spanning in-store and online sales across pet consumables and supplies,” said Raha Alavi, SVP Retail at NIQ. “This will empower manufacturers and retailers with critical insights, enabling them to innovate and better understand the evolving needs of pet owners.”
As the $83.3 billion omnichannel pet market continues to grow, with 40% of sales now occurring online, understanding the blend of online and in-store shopping behaviors is more critical than ever. Gen Z consumers, for instance, begin their shopping online and are influenced by social media but spend more in mass merchandise stores than any previous generation. As consumer behavior evolves, understanding these trends is crucial for strategic planning.
NIQ’s comprehensive insights help decision-makers adapt to these changing behaviors, allowing them to optimize product assortments, enhance marketing strategies, and refine supply chain operations. The insights provided by Total US Pet Channel Plus equip stakeholders with the tools to meet the needs of today’s pet owners and capitalize on emerging market opportunities.
About NIQ
NIQ is the world’s leading consumer intelligence company, providing the most complete understanding of consumer buying behavior and revealing new pathways to growth. Following its merger with GfK in 2023, NIQ operates in over 95 countries, representing 97% of the world’s GDP. With advanced analytics and state-of-the-art platforms, NIQ offers a holistic retail view and the most comprehensive consumer insights available through its Full View™ approach.
