JD.com has unveiled its upgraded on-demand retail service, JD NOW. This platform merges JD’s previous instant shopping services, JD Shop Now and JDDJ, to offer a wide range of premium products from over 500,000 physical stores. Deliveries can be made in as fast as nine minutes to consumers across 2,300 counties and cities in China.
The new JD NOW logo features JD’s mascot, JOY dog, wearing a bamboo-copter, symbolizing innovation and speed. Additionally, JD NOW’s delivery riders don new uniforms, which include a helmet topped with a bamboo-copter and a racing-style T-shirt. For special deliveries such as flowers and perishable items, riders use mini-fridges to maintain optimal conditions throughout the delivery process, enhancing the overall delivery experience.
Dada Now, China’s foremost local on-demand delivery platform and the delivery operator for JD NOW, is enhancing its operational and fulfillment technologies to ensure swift delivery. Customers now have the convenience of ultra-fast doorstep delivery in as little as nine minutes, with the option to purchase insurance to cover any potential late deliveries.
With the introduction of the new brand, JD NOW has gained a prominent new consumer touchpoint on the landing page of the JD App. This section showcases five main categories: fresh produce, flowers and cakes, supermarkets, coffee and milk tea, and medicines. The JD NOW section dynamically updates its displays based on users’ locations and shopping preferences, while also highlighting discounts to assist consumers in making informed decisions. Additional categories, such as digital products, baby and maternal supplies, and pet products, are also available.
On May 20th, a day associated with love in China’s internet culture, JD NOW launched romance-themed promotions. These promotions include limited-edition gift boxes containing flowers and cosmetics, as well as recommendations of gift items based on the popular MBTI personality test. The aim of these promotions is to cater to customers’ immediate needs for gift shopping.
According to a recent white paper by the China International Electronic Commerce Center, China’s on-demand retail market is experiencing rapid growth and is projected to surpass RMB1 trillion in 2024. The introduction of JD NOW highlights JD.com’s dedication to improving user experience and addressing the rising demand for diverse and immediate shopping solutions.
