Southern Glazer’s Wine & Spirits, the leading global distributor of beverage alcohol, has announced a new national distribution agreement with Sprinter Spirits, the innovative ready-to-drink (RTD) vodka soda created by entrepreneur Kylie Jenner. Sprinter, known for its bold and refreshing flavors made with real fruit juice, premium vodka, and sparkling water, will now be distributed by Southern Glazer’s across 31 markets nationwide.
Mike Novy, CEO of Calabasas Beverage Company, expressed enthusiasm about the partnership, stating, “We are thrilled to work with Southern Glazer’s to introduce Sprinter to a broader audience. With Southern Glazer’s expertise and top-tier distribution capabilities, we are confident that Sprinter will achieve even greater success.”
Calabasas Beverage Company, which now oversees both 818 Spirits and Sprinter Spirits, will streamline operations by sharing sales and marketing resources. Southern Glazer’s has been distributing 818 Tequila since its debut in 2021.
Kylie Jenner, founder of Sprinter Spirits, shared her excitement about the new distribution partnership: “I’m thrilled to consolidate our distribution with Southern Glazer’s, especially alongside 818 Spirits. Working with my sister Kendall has been incredibly rewarding, and together, with Southern Glazer’s backing, both Sprinter and 818 will continue to grow and connect with new consumers.”
About Southern Glazer’s Wine & Spirits
Southern Glazer’s Wine & Spirits is the premier global distributor of beverage alcohol, dedicated to building brands for significant moments. The family-owned company operates in 44 U.S. states, the District of Columbia, and Canada, with additional brokerage operations in the Caribbean, Central and South America through its WEBB Banks division. Recognized in 2024 by Newsweek as one of America’s Greatest Workplaces for Diversity and Women, Southern Glazer’s encourages responsible marketing, selling, and enjoyment of its products. For more information, visit www.southernglazers.com and follow them on Facebook, Twitter, and Instagram @sgwinespirits.
About Sprinter
Sprinter, founded by Kylie Jenner, offers a bold and refreshing RTD vodka soda made with real fruit juice, premium vodka, and sparkling water. Known for its vibrant and fruit-forward flavors, Sprinter is available in Black Cherry, Peach, Grapefruit, and Lime. Each 100-calorie, 4.5% ABV, gluten-free can contains no added sugars. Designed to be the life of the party, Sprinter comes in an 8-can variety pack and is available nationwide. For more details, follow @drinksprinter and visit drinksprinter.com.
