True Religion, the renowned global lifestyle and apparel brand, has announced the launch of its new content-creator platform, Team True. This innovative platform seeks to move beyond conventional influencer partnerships by bringing together individuals with genuine connections to the True Religion brand and its diverse consumer base.
“Team True is a vibrant community of cultural trailblazers and content creators who truly resonate with our core audience,” said Kristen D’Arcy, Chief Marketing Officer of True Religion. “These are not just brand ambassadors but passionate allies whose insights and ideas we are excited to incorporate into our future initiatives. Their input has already led to exciting new collaborations and philanthropic opportunities.”
True Religion has a long history of collaborating with influential figures, and this year alone, it has partnered with Saweetie, Chief Keef, and the Hoop Bus, among others. The Team True initiative continues this tradition by assembling a roster of 21 dynamic personalities, including actors, musicians, athletes, and other prominent figures who are deeply rooted in culture.
One notable member of Team True is India Love Westbrooks, a social media pioneer and multifaceted entertainer. Westbrooks began her journey with True Religion through the brand’s Holiday 2023 campaign and is celebrated for her trendsetting style and influential presence in fashion.
“Working with True Religion, a brand that aligns so perfectly with my identity and values, has been an incredible experience,” said Westbrooks. “I’m thrilled to deepen my relationship with the brand and honored to be part of Team True.”
The Team True lineup features:
- Cordell Broadus: Fashion icon, filmmaker, and music producer, and son of Snoop Dogg.
- Lexie Brown: WNBA star with the Los Angeles Sparks, known for her exceptional on-court skills and leadership.
- Zay Wilson: Influencer, model, and country music artist recognized for his unique fashion sense.
- Boogie Ellis: Prominent college basketball player from USC, recently signed by the NBA’s Sacramento Kings.
- MonaLeo: Emerging music artist with a powerful lyrical presence.
- Nyree Brown: Four-time MVP in track and field at UCLA.
- Patrick Cornett: DJ, producer, and MMA fighter.
- Dana Evans: WNBA guard for the Chicago Sky.
- Sheldon Bailey: Former basketball player turned actor known for his roles in TV and film.
- Michaela Flood: Known for her distinctive style and custom denim designs for game days.
- Corey Maggette: Basketball analyst and 14-year NBA veteran.
Team True members will contribute ongoing content for True Religion and engage with consumers at brand and culturally significant events.
For more information about Team True and its members, visit the full list here.
About True Religion
Founded in 2002, True Religion revolutionized the denim industry with its signature five-needle stitching and unique design. The brand is celebrated globally for its high-quality premium denim and sportswear, worn by athletes, musicians, and artists to express their individual style. True Religion continues to offer exclusive, iconic styles that reflect the uniqueness of each wearer.
