Retailers Urged to Prioritize Deliveries in ‘Christmas in July’ Planning, Says nShift
Retailers risk executing critical aspects of their peak season planning too late, warns nShift, the global leader in experience and delivery management (DMXM). The company is urging eCommerce businesses to embrace the spirit of “Christmas in July” to make essential preparations for the end of the year.
“Christmas in July has become a staple of the retail calendar,” says Sean Sherwin-Smith, Director of Customer Service, Customer Experience, and Sustainability at nShift. “It’s a time when retailers are finalizing their holiday assortments and determining their marketing strategy. However, they often overlook how to manage crucial customer experiences during periods of high demand.
“The delivery experience is one of those critical components that is often overlooked. Retailers tend to dismiss delivery as purely a logistical consideration, but recent research shows that the delivery experience can be more important than advertising.”
“At nShift, we combine core components of delivery management, like a library of over 1,000 carriers, with customer-facing post-purchase applications. We call this delivery and experience management, or DMXM. It helps us build customer loyalty, create efficiencies, and grow the business.”
Peak season, which includes Black Friday, Singles Day, and Christmas, is when many retailers make their biggest profits. By planning for peak season now, while there is still time to make infrastructure changes, online and multichannel retailers can:
- Increase delivery capacity and grow across borders – With access to 1,000 carriers, it’s easy to scale as demand increases. The carrier library also enables retailers to expand internationally and offer more choices at checkout, increasing conversion.
- Create better customer experiences by connecting every stage of the journey – Offering the right delivery options at checkout (including popular zero-emission and pick-up and drop-off deliveries), a superior tracking experience, and easy returns that maximize revenue retention.
- Gather critical customer data – By combining data from shippers, logistics, and other business systems, DMXM brings this information together and helps retailers gain greater customer insight, break down internal silos, and improve operational efficiency.
- Outperform competitors – Whether it’s engaging customers in new ways or increasing the throughput of delivery and fulfillment teams, nShift helps retailers stay ahead by investing five times more in R&D than its nearest competitors.
With nShift, retailers can deliver superior customer experiences and increase operational efficiency. The DMXM suite is a unique combination of enterprise-level delivery management, a library of 1,000+ shippers, and customer-facing applications. It provides a cohesive, end-to-end experience from checkout to door.
For more information, visit www.nshift.com.
About nShift
nShift’s Delivery and Experience Management platform powers eCommerce success. Grow beyond borders through constant innovation and the world’s largest carrier network. Build customer loyalty with end-to-end tools that enhance experiences. Unify data into actionable insights that connect and optimize processes. Make your delivery the vital link between your brand and your customers with nShift.
nShift. Worry less. Ship smarter. Visit www.nshift.com.
[1] SuperOffice Blog on Customer Experience Strategy
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