Gopuff, a leader in Instant Commerce, has unveiled its new in-house ads platform, designed to enhance advertising effectiveness with advanced artificial intelligence and machine learning. This platform incorporates over 1,000 real-time data variables and a decade of historical customer information to provide cutting-edge tools for objective-based buying, personalized audience targeting, and bid optimization.
The Gopuff Ads Platform leverages comprehensive customer data—including shopping habits, past purchases, time of day, and localized product trends—to deliver the most relevant advertisements in under 50 milliseconds. Early results have been promising, showing a 50% increase in relevance scores, a 25% boost in click-through rates, and a 24% rise in conversions. Advertisers are also experiencing a 30% reduction in cost-per-click.
“At Gopuff, we believe that aligning the right advertiser with the right customer at the right moment transforms ads into engaging content,” said Daniel Folkman, SVP of Business at Gopuff. “Our new Ads Platform empowers brands to connect with shoppers through highly relevant content, creating authentic experiences and fostering engagement. We’re excited to offer advertisers more access to our platform and data, and we look forward to driving further innovation in the industry.”
Key Features of the Gopuff Ads Platform:
- Quick Setup: Brands and agencies can launch their advertising campaigns swiftly, gaining full control over their budget and seamlessly managing, measuring, and optimizing their ad spend within minutes.
- Objective-Based Buying: The platform is tailored to achieve specific campaign goals, whether increasing household penetration, re-engaging lapsed buyers, or converting new customers. It provides real-time data and context to help brands make the most of their advertising spend.
- Bid Optimization: Featuring automated bid adjustments, the platform optimizes bids in real-time based on conversion potential. It increases bids for high-relevance queries likely to lead to sales and reduces bids for less impactful placements, focusing spending on quality clicks and lowering costs.
- Advanced Audience Targeting: Using proprietary AI and machine learning, the platform allows brands to segment and target audiences based on past behavior, time of day, location, and other factors. It also includes tools like the ‘Likely Buyer’ audience builder to identify and target new-to-brand shoppers who resemble brand loyalists, maximizing conversion potential.
- Actionable Insights: The platform offers detailed performance analytics across all audience segments. Brands can analyze data to understand trends, such as whether new-to-brand consumers prefer single-serve items or multi-packs, and use these insights to optimize their campaigns and budgets.
- User-Friendly Interface: A custom-built interface provides a comprehensive view of campaign performance, allowing brands to manage their advertising efforts from creation to reporting with ease.
Beyond sponsored product ads, Gopuff’s platform supports a range of advertising options, including In-App Display, Off-Platform Audience Extension, Instant Sampling, and non-endemic advertising. As Gopuff continues to innovate, its streamlined reporting will offer deeper insights into brand performance across its ecosystem.
About Gopuff
Gopuff is a leading Instant Commerce platform that delivers thousands of everyday products to customers in as little as 15 minutes. With hundreds of micro-fulfillment centers and omnichannel retail stores across the U.S. and U.K., Gopuff provides a fast and reliable shopping experience. Founded in 2013 by Rafael Ilishayev and Yakir Gola, Gopuff’s vertically integrated platform ensures a seamless and consistently speedy service for its customers.
