That magical moment when you find the perfect ensemble for a summer barbecue, spot the limited-edition Stanley cup in your favorite color, or discover your cherished Starbucks treat awaiting you alongside your grocery order—these are the little moments that collectively create the immense joy, that unmistakable Target feeling, transforming everyday visits into extraordinary experiences in countless unique ways.
These very moments serve as the inspiration behind our latest marketing endeavor, aptly titled “That Target Feeling.” This campaign shines a spotlight on scenes and anecdotes drawn from real guests (just like you!) who share their moments of delight at Target via social media. Accompanied by Target’s reimagined rendition of Michelle Branch’s hit 2001 song, “Everywhere,” the campaign is set to launch this weekend across a diverse array of channels, spanning digital, audio, social media, streaming platforms, and more. Brace yourself for laughter, double takes, and the irresistible urge to hum along.
“Our aim is to showcase what makes Target the happy place for millions of guests, capturing the essence of their experiences,” remarks Lisa Roath, Target’s chief marketing officer. “Drawing from the small, fun, and sometimes unexpected moments of discovery and delight shared on social media, this campaign celebrates the joy that defines us as Target. As we continue to explore nostalgia and humor in innovative ways, we are thrilled to infuse our marketing with this infectious joy.”
Experience the moment
Social media abounds with Target-inspired humor and joy—we’re tagged over 50,000 times daily in user-generated content and boast the largest following among big-box retailers on TikTok. From decorating shopping carts and checkout selfies to the appearance of Lewis the Halloween Ghoul, we’ve handpicked scenarios that resonate, ensuring you’ll nod and smile along. Amidst these skits, expect both surprising (the perfect lemon sponge!) and familiar (up&up toilet paper!) essentials, soon to be conveniently available on our Target Finds page, categorized according to the personalities and scenes featured in the campaign.
Groove to the rhythm
At Target, we cherish music, especially in our advertisements, where we blend entertainment with consumer trends. (Remember our Target Lady spots featuring Prince and The Revolution?) For “That Target Feeling,” we’ve delved into the early 2000s, capturing the modern-day joy akin to the heyday of retail therapy and mall strolls. With the 2000s making a welcomed comeback, our fresh take on “Everywhere” promises to reignite your love for the song.
Collaboration in full swing
True to Target’s style, we’ve collaborated with outstanding partners to bring “That Target Feeling” to life, including our creative agency, Mythology, and director Ibra Ake from London-based production company, Somesuch. The full campaign launches on May 19, promising joy in the inimitable Target fashion. Meanwhile, stay tuned to our social channels—Instagram, YouTube, TikTok—and Target.com for the latest inspiration and discoveries straight from the Bullseye. Enjoy!
Embracing the joy of everyday life
We’re committed to helping all families uncover the joy in everyday moments—from our unique products to effortless ways to bring them from store to doorstep.
