Mary Kay Inc., a leader in corporate sustainability and advocacy, has released its 2024 Sustainability Report, which highlights the company’s ongoing commitment to enriching women’s lives, supporting communities, and protecting the planet. The report is structured around environmental, social, and economic impacts.
“Sustainability has always been at the core of Mary Kay,” said Deborah Gibbins, Chief Operating Officer at Mary Kay Inc. “Our founder, Mary Kay Ash, was ahead of her time in her dedication to both changing and protecting the world. I’m proud of our continued progress and believe she would be pleased with what we’ve achieved.”
As a trailblazer in sustainability, Mary Kay continues to champion women’s roles in shaping the global economy and driving change. The 2024 report outlines the company’s efforts in three key areas:
Environmental Sustainability
- Water Stewardship: In collaboration with The Nature Conservancy for over 36 years, Mary Kay supports the “Super Reefs” initiative, aimed at protecting vital coral reefs.
- Resource Conservation: Partnering with the Arbor Day Foundation for 16 years, Mary Kay has contributed to planting over 1.4 million trees across nine countries through reforestation projects.
- Sustainable Sourcing: As a member of the Global Shea Alliance, Mary Kay supports economic growth for 16 million women Shea collectors in West Africa.
Social Sustainability
- Pink Changing Lives: Funded by product sales, this program has donated over $18 million to initiatives that benefit women worldwide since 2008.
- Women’s Empowerment: On International Women’s Day, Mary Kay joined the Women’s Empowerment Principles (WEPs) to advance gender equality. The Women’s Entrepreneurship Accelerator, launched in 2019 with six UN agencies, has reached over 600,000 women.
- Fostering Women in STEM: Mary Kay has awarded 29 grants totaling nearly $195,000 since 2020 to support the next generation of women in STEM.
Economic Sustainability
- Celebrating 60 Years: Mary Kay Ash’s vision of empowering women continues to thrive. With nearly 4,000 employees and millions of Independent Beauty Consultants in over 35 markets, Mary Kay is the world’s leading direct selling brand in skin care and color cosmetics, as recognized by Euromonitor International.
- Digital Innovation: The company enhances Independent Beauty Consultants’ capabilities through digital tools like augmented reality apps and the Interactive Catalog.
- Advocacy for Gender Equality in AI: Partnering with the Equal Rights Trust, Mary Kay is leading research to eliminate gender bias in AI technologies.
For a comprehensive look at Mary Kay’s global sustainability efforts and impacts, view the full report here.
