The “Germany Ecommerce Market Opportunities Databook – 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics – Q1 2024 Update” report has been added to ResearchAndMarkets.com’s offerings.
Germany’s e-commerce market is projected to grow by 10.04% annually, reaching US$64.3 billion in 2024. Steady growth is expected through 2028, with a CAGR of 8.29%, bringing the e-commerce Gross Merchandise Value (GMV) from US$58.4 billion in 2023 to US$88.4 billion by 2028.
The B2C e-commerce sector in Germany is set for steady growth, driven by pandemic-induced shifts in shopping behavior, prompting more retailers to expand online. E-commerce marketplaces are forming strategic partnerships to introduce new shopping experiences, while innovative startups are raising venture capital and private equity to scale their operations.
E-commerce platforms are introducing new shopping experiences for German online buyers. In the competitive market, platforms aim to attract diverse demographics with innovative offerings. JD Worldwide has partnered with Munich, Bavaria, and Hylink to launch the Bayern Selectives Pavilion, an online store showcasing Bavarian products to Chinese shoppers. Similarly, eBay launched eBay Lokal in September 2023, enhancing local businesses’ visibility and facilitating local online purchases on eBay.de.
Innovative e-commerce startups in Germany are securing funding to compete with giants like Amazon and Zalando. VisionAI, which leverages AI for better search results and cross-selling opportunities, raised €5 million in a seed funding round led by HV Capital in October 2023. VisionAI’s services align with Amazon’s successful cross-selling and recommendation engine, indicating their relevance to e-commerce growth.
Amazon dominates cross-border sales for small and medium enterprises (SMEs) in Germany, with over 47,500 German SMEs registered on the platform in 2022. These SMEs averaged €100,000 in cross-border sales, trading 725 million products on Amazon that year. With increasing digitalization among small businesses, this trend is expected to continue, solidifying Amazon’s leadership in the German e-commerce market.
This report offers a comprehensive, data-centric analysis of the German e-commerce market, covering over 100 KPIs. It details market opportunities across key B2C verticals—Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. The report also analyzes market share by key players and sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer), payment instrument spending patterns, and consumer behavior in Germany.
Additionally, the report explores niche trends such as live streaming engagement models and cross-border purchases, e-commerce spend by operating systems, devices (mobile vs. desktop), and cities. It includes detailed data-centric analysis and analyst commentary on key trends, drivers, strategies, and innovations in Germany’s e-commerce industry.
Companies Featured:
- Amazon
- Lidl
- MediaMarkt
- OTTO
- Zalando
- Booking.com
- Expedia
- FlixBus
- HolidayCheck
- Trivago
Key Attributes:
- No. of Pages: 110
- Forecast Period: 2024 – 2028
- Estimated Market Value (USD) in 2024: $64.28 Billion
- Forecasted Market Value (USD) by 2028: $88.4 Billion
- Compound Annual Growth Rate: 8.2%
- Regions Covered: Germany
Report Scope:
This report provides a detailed, data-driven overview of the German e-commerce industry, covering various segments and highlighting areas of interest across industry verticals. It offers a comprehensive understanding of market dynamics and future forecasts.
Germany Ecommerce Market Size and Future Growth Dynamics:
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Gross Merchandise Volume Trend Analysis
- Germany User Statistics and Key Performance Indicators
Germany Ecommerce Market Share by Key Players:
- Retail Shopping Ecommerce Market Share
- Travel Ecommerce Market Share
- Food Service Ecommerce Market Share
- Ecommerce Segments by Sales Channel
Germany Ecommerce Market Size and Forecast by Segments:
- Retail Shopping (by categories)
- Travel and Hospitality (by categories)
- Online Food Service (by channels)
- Media and Entertainment (by categories)
- Healthcare and Wellness
- Technology Products and Services
Germany Ecommerce Market Size and Forecast by Sales Channels:
- Platform to Consumer
- Direct to Consumer
- Consumer to Consumer
Germany Ecommerce Market Size and Forecast by Engagement Models:
- Website Based
- Live Streaming
Germany Ecommerce Market Size and Forecast by Location:
- Cross Border
- Domestic
Germany Ecommerce Market Size and Forecast by Device:
- Mobile
- Desktop
Germany Ecommerce Market Size and Forecast by Operating System:
- iOS/macOS
- Android
- Other Operating Systems
Germany Ecommerce Market Size and Forecast by City:
- Tier 1
- Tier 2
- Tier 3
Germany Ecommerce Market Size and Forecast by Payment Instrument:
- Credit Card
- Debit Card
- Bank Transfer
- Prepaid Card
- Digital & Mobile Wallet
- Cash
- Other Digital Payment
Germany Ecommerce Consumer Demographics:
- Market Share by Age Group
- Market Share by Income Level
- Market Share by Gender
