No Frills, a popular hard discount grocery retailer in Canada, has announced the opening of its second small-format store in Toronto, located in the vibrant Liberty Village neighbourhood. This new store, situated at 42 Hanna Ave., follows the introduction of No Frills’ innovative compact format earlier this year at King and Shaw.
Despite its smaller size, spanning on average 10,000 square feet or less, the new location continues to offer a comprehensive range of grocery items. Customers can expect to find fresh produce, meat, baked goods, and the signature low prices and promotions synonymous with No Frills.
Melanie Singh, President of Hard Discount at Loblaw Companies, expressed enthusiasm about the new store, stating, “The response to our first smaller format store in Toronto exceeded our expectations. We are excited about our latest location in Liberty Village, where convenience and affordability are crucial considerations, especially in the downtown core. We want customers to enjoy a complete grocery shopping experience here, while still benefiting from the unbeatable prices they associate with No Frills.”
Key features of the new store include:
- A footprint less than half the size of traditional No Frills locations.
- Consistent pricing promotions available at all other No Frills stores.
- Locally sourced products tailored to meet the preferences of the Liberty Village community.
- Enhanced accessibility to affordable food options within downtown Toronto.
- Additional offerings such as hot food items, rotisserie selections, and fresh bakery goods.
The launch of this second small-format store underscores No Frills’ commitment to delivering exceptional value on groceries and catering to the diverse needs of Toronto’s communities.
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About Loblaw Companies Limited:
Loblaw Companies Limited is Canada’s leading food and pharmacy retailer, also recognized as the country’s largest private sector employer. With a vast network encompassing 2,500 stores and national e-commerce platforms, Loblaw offers food, pharmacy, beauty, apparel, and financial services under trusted brands like President’s Choice, Loblaws, Shoppers Drug Mart, and No Frills. The company’s loyalty program, PC Optimum, boasts more than 16 million active members and is one of Canada’s most beloved reward programs.
Loblaw’s mission is to enhance Canadians’ quality of life by making good food affordable, health and wellness accessible, financial planning achievable, and essential style attainable.
